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Trends Vs Fads

Trends: Come in all forms of media and advertising. They develop everywhere from music, politics, travel, the internet etc.

-Long Life Span

-Long lasting effect on the market place

example: organic food products

✳✱*

Fads can be risky

  • unpredictable
  • often taken on by smaller business -> makes for quick profit whereas larger companies will wait to see if becomes popular.

Examples of Fads

https://www.buzzfeed.com/leonoraepstein/forgotten-early-2000s-trends?utm_term=.geNdKv5a#.jxmMXVRw

What is a Fad?

-A product, service or idea that quickly becomes popular for a brief period of time and fades out as quickly as it appeared

2 Notable Examples of Trends

Social Media

Cellphones

What are Trends?

2 Types of Trends

  • Micro Trends: the details in the big picture. They are tangible manifestations of macrotrends in fashion, music and sports.

2 Types of Trends

Macro Trends: are the "Big issues" - our definitions of happiness, success, and fulfillment.

-Develop from the way people think

Intro to Advertising

Sources

Cohen, B. (2013, May 13). How to Spot the Difference between Trends and Fads. Retrieved October 29, 2016, from http://supermarketnews.com/blog/how-spot-difference-between-fads-and-trends

Fad, Trend or Classic: Whats the Difference? (n.d.). Retrieved October 29, 2016, from http://www.markschneiderdesign.com/jewelry-article/fad-trend-or-classic-what’s-difference

Lane, R. W. (n.d.). Kleppner's Advertising Procedure (18th ed.). New York, New York: Prentice Hall.

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