5 FORCES OF PORTER, PRIMARK

IMPORTANCE OF SELECTING SUPPLIERS INDUSTRY

The company must take responsibility for the supplier, and check that they comply with quality standards, as also have in your organization the possibility to minimize the impac of enviromental pollution, manage their workers and search for new entries of raw material.

primark

AGGRESSIVENESS OF SUBSTITUTE PRODUCTS IN THE PROMOTION.

THE BARGAINING POWER OF SUPPLIERS

FOR

For to have a quality of products to so low price, there is that prioritize them suppliers, because the matter prima of development must be also to low cost something that in Colombia beneficiary to PRIMARK since the company textile is abundant and not is so face

RICARDO PERDIGON

JORGE HURTADO

In addition to be substitutes and even if they are a problem for smuggling some stores in the country have become of great appreciation for their sales at low prices, which puts PRIMARK in a place of disadvantage

ADVERTISING AND COSTS : High price

image of the brand: the customers are failthful to the brands know

THE BARGAINING POWER

OF CUSTOMERS

not stock: the sale complete reduces costs for primark. who not made stock.

FEAR REPRISALS: ENTER TO COMPETE AGAINST QUALITY AND LOW PRICE IS DIFFICULT

THE THREAT OF SUBSTITUTE PRODUCTS

There are great variety of products substitutes in the market colombian, marks more economic but of less quality, to smuggling of brands recognized that can affect the good market of primark.

On having had a massive market, it is necessary to satisfy the need for all, need as for fashion, serviceability, taste, quality and more important prices.

MALL S

Customers who have malls are massive, primark also has many clients, so alliances would be forget to lower price on leases so that primark is in the malls.

SCOPE OF THE COMPETITION

DIFENTIATION GADRE

INn colombia, Falabella is in almost all shopping centers without any competition until the moment in terms of their offers.

THE THREAT OF ENTRY OF NEW COMPETITORS

The threat of new entrants tends to be reduced by:

Rivaliry BETWENEN COMPETITORS

Falabella competes mainly whit their offers and variety of products, as associated whit severa marks in an only store, PRIMARK not only has variety, them prices low make that their customers have loyalty to its brand

The industry of clothing and accesories to price low is sees almost dominated by PRIMARK, to the entry to colombia, PRIMARK will have that share the market along whith Falabella, its greater competition facing what offer and their demanding.

IDENTIFICATION OF COMPETITORS

Falabella is the chain of similar offerings that competes directly whith PRIMARK, competitors are indirect, bearing in mind that there are shops as San Andresito offering at low prices so other possible competition from PRIMARK

5 FORCES OF PORTER, PRIMARK