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#25
- Started in 1930s and still runs today
-started as a radio campaign
Campbell's Playhouse Radio Series
-made a song of it
-now on TV, Print and Radio
Emotional appeals - family, healthy, love
Target Audience - kids and housewives
kids- the mother asking if they have
eaten soup?
- campbell's kids campaign
(before Mmm Mm Good!)
mothers- to buy and feed healthy soup
No words can describe it better than Mmm Mm Good!
1. a fruit merchant and icebox manufacture
become friends
2. they open a plant in Camden NJ
3. sell canned tomatoes, veggies, jellies and
MORE!
4.chemist at plant invents CONDENCED SOUP
5.now we have soup as we know it
1. BBDO
2. History
3. Target Audience
Chicken Noodle soup was actually first called Chicken with Noodles
Amos n' Andy misread their copy
-founded in 1891
-second largest Ad Agency
in the world
-still has Campbell's
accout today
#1 soup maker in the world
69% share in US
20 plants in the US
27 overseas
Sales
64% in US
15% in Europe
13% in Australia and Asia Pacific
8% in other countries