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#25

History of Ad

- Started in 1930s and still runs today

-started as a radio campaign

Campbell's Playhouse Radio Series

-made a song of it

-now on TV, Print and Radio

The Details

Emotional appeals - family, healthy, love

Target Audience - kids and housewives

kids- the mother asking if they have

eaten soup?

- campbell's kids campaign

(before Mmm Mm Good!)

mothers- to buy and feed healthy soup

No words can describe it better than Mmm Mm Good!

5 steps to Campbell's as we know it

Campbell's Soup Is Mmm Mm Good!

1. a fruit merchant and icebox manufacture

become friends

2. they open a plant in Camden NJ

3. sell canned tomatoes, veggies, jellies and

MORE!

4.chemist at plant invents CONDENCED SOUP

5.now we have soup as we know it

1. BBDO

2. History

3. Target Audience

Mistake

Chicken Noodle soup was actually first called Chicken with Noodles

Amos n' Andy misread their copy

BBDO

-founded in 1891

-second largest Ad Agency

in the world

-still has Campbell's

accout today

Campbell's Now

#1 soup maker in the world

69% share in US

20 plants in the US

27 overseas

Sales

64% in US

15% in Europe

13% in Australia and Asia Pacific

8% in other countries

Mmm mm Good!

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