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Transcript

Heritage Tourism

Structure

Management and its Challenges

1. Definition

2. Heritage Tourism in the Tourism Sector

3. UNESCO World Heritage

4. Management and its Challenges

5. Conclusion

The key to success:

- the understanding of the tourist's behavior and motivation

- finding a balance between conservation and the business-facing parts of the business

Challenges

1. satisfaction without the loss of authenticity

2. popularity

3. sustainability

4. edutainment

5. admission fees

6. volunteering

UNESCO World Heritage

Conclusion

- stands for identification, protection and preservation

- divides opinions: brand or authenticity stamp?

- the World Heritage Sites (WHS) form Heritage Tourism and are in need of international significance

- WHS describe cultural and natural heritage

Battlefields

Museums

- culture and heritage play a valuable role in the making of tourism places

- need to overcome challenges with a mixture of tourism and heritage management

- all cities relying on their heritage to grant identity to themselves and the locals

Prehistoric

Castles

Definition

Heritage Tourism is defined "as visits to and experiences of places of historical importance and significance."

Heritage Tourism in the Tourism Sector

- history and culture are strong influences on the tourist´s choice of destination

- steady growth of importance for tourists to visit legacies from the past

-> marks a large part of the tourist activity

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