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cater to ~의 구미에 맞추다

emerging 새로 생겨나고 있는

be torn between ~and ... ~와 ...사이에서 갈피를 잡지 못하다

take on (특정한 특질 ,모습 등을)띠다

informant 정보 제공자

childlish 유치한

childlike 천진난만함

take into account ~을 고려하다

incorporate 통합하다,(일부로)포함하다

In studying symbolic consumption, it is critical to take into a the dynamic nature of the self-concept.

Girls adjust their props and costumes to the characters they want to display.

, a teenager who once enjoyed shopping at Justice, a fashion retailer catering to young girls, may now view the store as immature and childish as she takes on a more mature identity.

The store itself does not change, but her e of the store changes to reflect her e identity.

In this way, girls are torn between their past childhood selves and their emerging adult selves.

Their mobile uploads reflect this state of l .

For example, many of the informants posted mobile photos of old photographs taken during childhood, thus I their past selves into their emerging identities.

Mobile upload albums reveal an oscillation between a childlike identity and a more mature, adult identity.

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