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Ciencia y redes sociales: cómo viralizar tu evento en tres etapas

Presentación para un taller en el Campus Gutenberg 2014 #CGutenberg
by

Maruxa Campos

on 22 September 2014

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Transcript of Ciencia y redes sociales: cómo viralizar tu evento en tres etapas

Ciencia y redes sociales
Durante el evento
1-
Twittear
en vivo sobre lo que pasa: anunciar que viene,
fotos/videos del ambiente (subir fotos a
Instagram
en el momento), citar a ponentes (@!), opiniones, datos, etc.

• Usar el # y hacerlo visible para todos los participantes para recoger después los tweets.

2-
Bambuser
: vídeo en directo (live streaming) y queda grabado para uso posterior.

• Twitear el link donde se puede seguir en vivo (con # del evento y link a web) frecuentemente.
• ¡Permisos! A asistentes y conferenciantes.

3-

¡No olvidar fotos y vídeos de alta calidad! (post)
Cómo viralizar tu evento en tres etapas
Antes del evento
1- Web (
Blog
, página Facebook)

2- Hashtag (#) - corto, reconocible, único, fácil de recordar
#openprbb
#prbbcafe
3- Evento en
Facebook


4- Campaña offline (pósters, mailings, NdP, etc.)

5- Campaña en
Twitter
: link a web y #!
- Programa
- Vídeos promocionales (
Powtoon
)
- Links a noticias sobre el evento (blogs, medios)
- Storify, fotos, vídeos de años anteriores - visual!
- Otros elementos visuales: pósters, folletos, etc.

Hootsuite
(programar tweets, sobretodo en el día)
Colaboración
! Enviar doc (Google doc, Titanpad, Etherpad) con info a twitteros

Después del evento
1- Recolectar todo el material del acto, editar si es necesario (post-producción) y subirlo a las plataformas sociales

Fotos:
Flickr
,
Picassa
, Instagram (mejor en vivo)
Vídeos:
Youtube
,
Vimeo
Presentaciones:
Slideshare
o similares

* Etiquetado: palabras clave, #, etc.
* Permisos: subir sólo material propio o con consentimiento

2-
Storify
: resumen/colección digital permanente (tweets, fotos, vídeos, links, texto). Twittear! @

3- Comprobar impacto (Analytics: visitas a web, visionados del vídeo, RT, uso del #, etc.)

Videos animados:
Powtoon
Live streaming:
Bambuser
Maruxa Martinez-Campos
Áurea Martín

Taller para Campus Gutenberg 2014
http://www.powtoon.com/show/cX77B92mv05/prbb-open-day-ens-ajudes/#/
Crea tu propia historia: Storify
http://bambuser.com/v/3142329
Feb 2014: En una semana se hicieron 89,000 RT.
Viajó de Australia a Japón, por toda Europa, a Brasil.
https://storify.com/the_prbb/sisena-jornada-de-portes-obertes-del-prbb-2013
http://bit.ly/ZjjKCJ
https://hootsuite.com/
PRE
POST
DURANTE
#CGutenberg
#CGViral
https://twitter.com/the_prbb
#
For categorising/search (#neuroscience, #prbbTALK, #Ellipse)
For conversations/chats (#ECRchat)
For events (#openPRBB, #ELCC14)

don’t abuse!
not too long
obvious
links
shorten
(bitly, hootsuite)
images
videos
cool scientific images!
... make the most of them!
http://www.symplur.com/registration/
for more info (140!)
RT/MT/via
DM
only to your followers
manual... or not
DO
DON'T
Add a profile pic!
Write a good bio: what your followers will get out of following you, what type of info you will be tweeting about
Follow people, RT others,... it’s a conversation, not just to broadcast
Mention!

- Don't be too formal (add personal touch - even if corporative -, be friendly)
- Don't tweet only about yourself

- Don't leave out important info
- Don't leave sentences unfinished...
@
respond
thank
mention -> send info / visibility
- Don't forget a link
What for?
Publicising work (blog post, article)

Sharing interesting context (URLs, RT)

Asking/answering questions


Commenting on news in field
Livetweeting at conferences, Real time chats (#)

Finding out info (activities/events, professional opportunities, calls for papers, funding, jobs)

Keeping up to date (following, lists)

following
lists
private
public (subscribe)
follow your followers!
not only of following
organisation, navigate sea of tweets
people you follow appear on your home timeline
http://peoplewitness.net/mi-primer-streaming
Full transcript