Circadian App

Market Mix

Product

Price

Free to install

In-app purchases (c .99)

Sleep Health App tints screen color to a warm hue realigning body and brain to their natural state.

Upgrade to full content ($2.99)

Production

Personal Information

Promotion

Mobihealthnews

Teksocial, The Daily App Show, Milipad (Review Forums)

Google Adwords Planner

Startup Lift

Admob

The app will take approximately 400 days to make, with a software firm such as Willowtree Inc. at a cost of $163,432.

• Guthrie Moore
• 511 Elk Avenue # 5
• 970.349.3345
• High School Graduate
• Software development
• Experience using Xcode, Objective-C, and Javascript

Content

• Background Information
• Summary
• Company Description
• Product/Service
• The Market
• Strategy and Implementation
• Management Team
• Financial Analysis
• S.W.O.T Analysis

Strengths

Weaknesses

The section of the app market for sleep health related apps is 13% with crossover, ie; the slice of the pie is small.

There are few direct competitors for this segment of the app market, leaving room for well developed apps to claim a stake.

Threats

Opportunities

App market is growing at 50% rate each year.

A larger funded app that does what CR plans to do fills the niche market.

Market Information

• Health and Fitness application use is growing at a rate of 87% yearly.
• Health app market is worth 6 billion dollars now, by 2017, the market value is expected to be at 26 Billion (according to digitaltrends.com)

Market Research

• 70 Million people suffer low quality sleep.
• Lower quality sleep contributes to cognitive impairment, contributing to motor vehicle crashes.

Circadian Rhythm App

Get Back To Simplicity

An app to make life easier

Product Details

Circadian Rhythm is a downloadable application that has various tools designed to develop healthy sleep habits and reduce eye strain. These tools include software that tints the device's screen warm hues according to the sunlight where you live, and software that analyzes and graphs yøur sleep patterns, as well as an alarm that wakes you up in your lightest sleep phase.

Product Research:

Light comes in different temperature hues. The light emitted from most cellphones, laptops, ipads, and screens is a blue hue. The blue light produced from most screens exacerbates sleep disorders and creates eye strain. By tinting product screens to warmer hues according to the time of day and geographic location, eye strain is reduced, and the bodies natural sleep pattern has the chance to realign.

Financial Analysis

Initial Capital:

Total Funding Needs

$117,500

$10,000 out of pocket and total material

Investment:

$100,000 in exchange for you a %20 stake of the company.

Loan:

Questions

$7,500 from Appfutures

Who Are We:

A team of six; iOS, Android, and Web developers, a graphic designer, a quality assistance manager, and a project manager.

What We Produce:

We produce app software among a moderate to high end price quotient, ranging from complex data storage and social media integration across all platforms to simple click and access data apps.

Start-Up Plan:

An initial investment of $100,000 would cover the cost of software development, testing, $99 apple iD cost, project maintenance, and miscellaneous costs.

Ownership:

CR software is owned by Guthrie Moore and his project partner.

Mission and Goals

The mission of CR is to provide software that alleviates sleep related maladies using innovative solutions.

Over the next five years CR hopes to make a minimum of $744,500 in revenue, according to current mobile app growth. Within the first year launched CR would like to gain $144,000 in revenue, withholding in-app advertising, according to information provided by techcrunch.com

Product Information & Services Offered

The base software tints the screen of the product warm hues, with the option of turning off the tint for a time if there is color sensitive work to be done. Additional color variations are offered along with the basic.

If the full version is purchased, you can access the use of a sleep quality analytic tool. The tool uses the accelerometer in the product and graphs the amount of movement and disturbance in your sleep, tracking your amount of REM, light, and heavy sleep. As well as an alarm that will wake you during your lightest sleep phase near your set alarm time.