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Helping Paws!
Transcript
Final Comparison and Other Ideas:
- Best results came after the majority of finals were done.
- Significant increase in donations after the second flyer was posted
- Students donated more to the first floor box due to its ease of access and easy sight.
- Procrastination could have played a role due to students needing to study.
- Other factors for lack of donations could be financially strapped students.
Field trip to shelter & Testimonial from shelter worker
Helping Paws!
Phase 2
Flyer with helpless animal images.
Technique: Emotional Appeal
Effectiveness:
Phase 1
Simple flyer- no animal pictures.
Main Technique- Slogan
"Helping Paws"
Effectiveness: Decent
Procedure:
Three varying flyers will be placed on the first floor of Regents College with donation boxes below asking for donations to the animal shelter. Each flyer will be up for three days to allow for maximum visibility.
Mission
Influencing people to donate basic needs to the Murray-Calloway County Animal Shelter.
Phase 3
Flyer with images of happy animals
Technique: Consistency and Commitment
Effectiveness:
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