What are they promoting?
Commercial
- The main point of this ad is to promote Nike's athletic wear
- They do this by having professional athletes that almost everyone knows to grasp our attention
- Also in the ad they have the people being featured playing football which is a very popular sport
Ad Analysis Presentation: Nike
By Mitchell Markman and Jordan Ruge
Who is Being Targeted?
- The main group of people being targeted are children and young adults
- Athletic and fit people
- As well as young boys
What is the Mood?
Children
Young Adults
- In the add when they are excited for the snow day this is very similar to a child being excited to go play in the snow on a snow day which gets kids interested in the ad
- They are also being very destructive which attracts younger boys because they enjoy action and destruction.
- The mood from the beginning of this ad is happy
- By having someone wake up and have a snow day it is the same excitement that a little kid gets when they find out they have a snow day
- By them getting out in the cold and going to play a sport it is also inspiring people to go out and be active even when the weather is not the greatest
- In this ad there are many famous professional sports players, this helps to attract young adults and teenagers because they know who these players are and enjoy watching them
- Teenage girls are attracted because of the women figures that are represented in the ad
What type of Lifestyle?
- An active lifestyle is being presented in this ad but also a semi glamorous one as well
- Nike is an athletic brand and also in the commercial the professional players go and play football, this promotes the playing of sports while wearing Nike
- They are also displaying a semi glamorous lifestyle because the people that are presented in the ad are all famous sports players who we know have millions of dollars