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Transcript

What are they promoting?

Commercial

  • The main point of this ad is to promote Nike's athletic wear
  • They do this by having professional athletes that almost everyone knows to grasp our attention
  • Also in the ad they have the people being featured playing football which is a very popular sport

Ad Analysis Presentation: Nike

By Mitchell Markman and Jordan Ruge

Who is Being Targeted?

  • The main group of people being targeted are children and young adults
  • Athletic and fit people
  • As well as young boys

What is the Mood?

Children

Young Adults

  • In the add when they are excited for the snow day this is very similar to a child being excited to go play in the snow on a snow day which gets kids interested in the ad
  • They are also being very destructive which attracts younger boys because they enjoy action and destruction.
  • The mood from the beginning of this ad is happy
  • By having someone wake up and have a snow day it is the same excitement that a little kid gets when they find out they have a snow day
  • By them getting out in the cold and going to play a sport it is also inspiring people to go out and be active even when the weather is not the greatest
  • In this ad there are many famous professional sports players, this helps to attract young adults and teenagers because they know who these players are and enjoy watching them
  • Teenage girls are attracted because of the women figures that are represented in the ad

What type of Lifestyle?

  • An active lifestyle is being presented in this ad but also a semi glamorous one as well
  • Nike is an athletic brand and also in the commercial the professional players go and play football, this promotes the playing of sports while wearing Nike
  • They are also displaying a semi glamorous lifestyle because the people that are presented in the ad are all famous sports players who we know have millions of dollars
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