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Benefits

  • Stronger connection between company and customers
  • customer feels important
  • customer feels comfortable
  • customer prefers local business than outsider ones

Domino´s Pizza

It is important to invest a great deal of research into the various localities where the products are actively marketed.

Ingredients such as: jalapeños, beans and onions.

Disadvantages

references

  • Unable to address local needs
  • Higher transportation
  • Higher tariffs
  • Higher integration cost
  • Chron (2015) Multidomestic company. http://smallbusiness.chron.com/differences-between-multidomestic-transnational-company-33807.html
  • Planning skills. Multidomestic industry. http://planningskills.com/askdan/29.php

What is?

Companies choose to follow this strategy because their products will be better received by local customers, rather than seen as something unusual that is produced by a foreign company.

Strategy by which companies try to achieve maximum local responsiveness by customizing both their products offering and marketing strategy to match different national conditions.

The product features are tailored to the local domestic environment, taking into account different food preferences, religious customs and other characteristics that define the locality.

Multidomestic Strategies

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