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It is important to invest a great deal of research into the various localities where the products are actively marketed.
Companies choose to follow this strategy because their products will be better received by local customers, rather than seen as something unusual that is produced by a foreign company.
Strategy by which companies try to achieve maximum local responsiveness by customizing both their products offering and marketing strategy to match different national conditions.
The product features are tailored to the local domestic environment, taking into account different food preferences, religious customs and other characteristics that define the locality.