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FlipKart Marketing Strategy

Marketing Plan

Affiliate Marketing Strategy

Earn up to 15 % for each Purchase on the website.

Payment via Gift Voucher and EFT Options.

Social Media

Facebook

Updates on new Products and Customer queries.

Response on customer Complaint is average and Inconsistent.

Running Contests / Gamification.

Exclusive customer tab for support.

Avg Response per Post 40-50

Focus is on Customer acquisition and engagement.

Succesful Brand Campaigns

” Fair Tale “

” No Kidding, No Worries “

” Shopping ka Naya Address “

“Shop Anytime, Anywhere “

” Big Billion Day “, ” Singles Day

Partnership

1.Flipkart + OLX joint Marketing Campaign.

2.Flipkart + Acquired Myntra- Online Fashion Portal.

Twitter

3.Tie Ups for Exclusive Electronic Launches i.e Xiaomi, MSI gaming Laptops, Samsung Galaxy s5 mini, MOTO G etc.

4.Recently, Company has tied up with spice for exclusive Launch of their Android One-based low-cost Phone.

Updates on new Product, Offers and Discounts using appealing Videos and Images.

Tech @ Flipkart exclusive channel on tech updates.

Running Product / Services based contest Like Flipkart Frist, AcerA1 on Flipkart.

Avg 2-3 Products offers / launch based post per day basis.

Flipkart Support Exclusive Channel on queries Solution.

Flipkart Offers Special offers based channel.

Mobile Weekend offers to target repeat Purchase.

Mobile app on all Platforms( iOS, Android, Windows) . 5 Million downloads, 4.3 rating, responding to each negative review.

It has its own Official Blog.

Blog page gives updates about company, industry, tech etc.

Success Story

Google Page Rank – 6/10

Alexa Website World Rank -#109

Daily Page Views- 10.1 million

Load Speed – 3 sec

Backlinks – 12214

User Interface – Very Good

Alexa Site Navigation Rating – 4.5/5

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