Type Font Analysis

TYPE FONT ANALYSIS

Type Face analysis will help me to understand why certain fonts have a style which attracts a certain demographic. I will be researching fonts suitable for my magazine for my target audience which is 13 - 25 year olds. I will analyze the choices I have made and why certain fonts will work and do not work.

Denotation - San serif font. Bold, upper case, white at the bottom of the letters.

Connotation - Forest-like, novel title.

Denotation - San serif font. Bold, upper case, white gaps in some of the letters, fully black no white shape gaps to 'O', 'R', 'A' and 'D'.

Connotation - Military, stamped out, camouflage like.

Denotation - San Serif font, block capitals, bold, slightly different sizes to make it stylish.

Connotation - Cartoon like, summer feel, poster advert font.

Denotation - San serif font. Some shapes of the font are filled heavy. The letters are not on one line as some hover slightly up and slightly down.

Connotation - Shadow-like, eerie atmosphere to it.

Denotation - San serif font. First letter of the words are elevated. rough edges around the shape of letters.

Connotation - Has a rock grunge look to it. Horror theme to it.

Denotation - San serif font. First and last letter are black with white backgrounds. The other letters are white with a black background. A scratch effect to the font. Alternative has white text with black background.

Connotation - Both have a rock grunge look to it. Black and white signify opposites: light - dark; evil - good and clean - dirty.

Target Audience:

• Target audience is classification E: unemployed, students and casual workers.
• The font does works well slightly because it has a grunge-like effect at the bottom of the words

Target Audience:

• Target audience is classification C2: Skilled workers because it speaks out to people who are in the military as the font suggests discipline which is not what rock is about.
• The font does not work well because it has a military orderly theme it. Unlike rock music which is rebellious and out of shape.

Target Audience:

• Target audience is classification E: unemployed, students and casual workers.
• The font does not work well because it has a horror theme to it. Looks more appropriate for a horror movie.

Target Audience:

• This font is big bold and clear for the audience to understand.
• Target audience is classification E: unemployed, students and casual workers.
• It does not suit my target audience which is girls from the ages of 13 - 25 years of age. The font seems to resonate with a younger audience because of the bold spaces.

Target Audience:

• This font is big bold and clear for the audience to understand.
• Target audience is classification E: unemployed, students and casual workers.
• This works well for it represents rock music as being scruffy and unique.

Target Audience:

• This font is clear for the audience to understand.
• Target audience is classification E: unemployed, students and casual workers.
• It does suit my target audience. The font seems to works well for my magazine due to the grunge look to it.

PROS:

• Can read
• Rough like

CONS:

• More of a action novel font rather than a magazine cover

PROS:

• Can read
• Airbrush effect
• Unconventional
• Suit my colour scheme

PROS:

• Can read
• Grunge
• Can suit any colour scheme

CONS:

• None

CONS:

• Horror theme because of airbrush effect as it is making the text look abnormal which is not what my magazine is about
• Unsuitable for my target audience

PROS:

• Clear to read and understand
• Bold effect makes it stand out
• Letters are block capitals

CONS:

• May not suit colour scheme I choose as the black and white contrast well in this style

CONS:

• Stamped out and slightly scratched to show white
• Straight orderly
• Will only suit army colours like various shades of green, black, grey and brown because it is a military type font

PROS:

• Can read
• Grunge, rock effect
• Ripped edges
• Appropriate for my target audience
• Rock appeal
• Will suit colour scheme

CONS:

• Does not suit have a rock appeal to it
• Too conventional for my magazine
• Cannot be used for plugs or small headlines because it is suited to be a title font for a poster

PROS:

• Can read
• Grunge, rock effect
• Ripped edges
• Alternating Style
• Appropriate for my target audience
• Rock appeal

Denotation - Serif font. Splodge in some areas of the font. Typewritten.

Connotation: Old, and newspaper font.

Denotation - Serif font. All letters have a serif at the end of some letters, but the rest of the shape of the letters is curved.

Connotation: Posh, Sophisticated, feminine, typewritten, handwritten for a girl's diary

Denotation - San serif font. Upper case with no bold and more feminine

Connotation: Sophisticated, feminine and typed

Denotation - San serif font. All letters have a little quiff at the bottom of the letter, handwritten.

Connotation: Posh, Sophisticated, feminine.

Denotation - Serif font. All letters have a serif at the end of some letters and it looks written from a pen with a quill.

Connotation: Winnie The Pooh because of the words 'oak island' and it suits a children's book

Denotation - San serif font. All letters are upper case however the 'A' and the 'E' are a bigger font size than the other letters.

Connotation: Gothic theme, maybe part of a fashion magazine, sophisticated

Target Audience:

• Target audience is classification E: unemployed, students and casual workers and classification A: Top management, bankers, lawyers, doctors
• The font will not work for the contents page as it has an old newspaper style to it which makes it more suitable to an older audience.

Target Audience:

• Target audience is classification B: Middle management, teachers, many 'creatives'.
• The font will work for my contents page will be clear and go against the conventions of a rock magazine once again relating to the theme of rebellion

Target Audience:

• Target audience is classification B: Middle management, teachers, many 'creatives'.
• The font may work for it has will make my contents page smart and sophisticated

Target Audience:

• Target audience is classification B: Middle management, teachers, many 'creatives'.
• The font may work for it has will make my contents page smart and sophisticated although it does not suit the genre of my magazine which is rock

Target Audience:

• Target audience is classification B: Middle management, teachers, many 'creatives'.
• The font does works well slightly because it will make my contents page smart and sophisticated

Target Audience:

• Target audience is classification E: unemployed, students and casual workers.
• The font may work for it makes my contents page stand out however it seems to be suited for a children's book

CONS:

• Seems to suit a fashion magazine as it is handwritten
• Feminine

PROS:

• Can read
• Sohpisticated
• Smart
• Can suit any colour scheme

CONS:

• None

CONS:

• Children's book because bold

PROS:

• Can read
• Sophisticated
• Can suit any colour scheme

CONS:

• Too feminine for my magazine
• Not rebellious for my magazine

PROS:

• Can read
• Can suit any colour scheme
• Different

PROS:

• Can read
• Sophisticated
• Smart

PROS:

• Can read
• Sophisticated
• Smart
• Can suit any colour scheme

CONS:

• Old Newspaper style because it is reminiscent to a pre-tech newspaper
• Not rebellious

PROS:

• Can read
• Type written
• Sophisticated
• Smart
• Can suit any colour scheme

CONS:

• Seems to suit a fashion magazine as it has a delicate serif.
• It stands out as being upper case for a fashion magazine.
• Feminine like
• Goth

Denotation - San serif font. Clear and slightly contorted

Connotation: Typed, simple

Denotation - Serif font. Upper case letters.

Connotation - Posh, Sophisticated, masculine, typed, rock.

Denotation - San serif font, curved, fade effect

Connotation: none

Denotation - Serif font. Small serif at the end yet it looks serif like and thus this is a hybrid font

Connotation: Posh, Sophisticated, feminine, typewritten

Denotation - San serif font. Curved edges and upper case in the front of the word

Connotation - Innocent, girly and suited for a girls novel

Denotation - San serif font. The left side of the letter is bold and heavily filled. Curved effect.

Connotation - Children story font.

Target Audience:

• Target audience is classification B: Middle management, teachers, many 'creatives'.
• The font will not work for it makes my contents page formal and this is not what I intend to make my magazine

Target Audience:

• Target audience is classification E: unemployed, students and casual workers.
• The font will work because it will make my magazine unconventional and stand out. It also represents a new sophisticated face for rock music.

Target Audience:

• Target audience is classification E: unemployed, students and casual workers.
• The font does not work because it does not connote to something and it is rather dull for a rock magazine

Target Audience:

• Target audience is classification E: unemployed, students and casual workers.
• The font will not work as it suits girls under the age of 13 and it has a san serif font which makes the text girly feminine which does not relate to my theme of rock

Target Audience:

• Target audience is classification E: unemployed, students and casual workers.
• The font will work as it makes my font easy to understand. It does not look smart or sophisticated yet it looks rebellious and thus suits the genre of rock

Target Audience:

• Target audience is classification E: unemployed, students and casual workers.
• The font will not work because it seems more suitable for children under ten.

CONS:

• None

PROS:

• Can read
• Can suit any colour scheme

CONS:

• Sophisticated
• Smart

PROS:

• Can read
• Sophisticated
• Smart

CONS:

• Girls handwriting which is not what my magazine is about
• Girly

CONS:

• More suited for a childrens story book
• Not suitable for a main copy

CONS:

• Unsuitable for a rock magazine
• Does not stand out
• Dull

PROS:

• Can read
• Stylish
• Simplistic
• Will suit colour scheme

PROS:

• Can read
• Rebellious
• Suits genre
• Can suit any colour scheme

CONS:

• Formal
• Too close may be difficult to read
• May just suit black font only
• Upper case which is not appropriate for a copy