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Final Project_TEAM HR

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by

Diane Lee

on 10 March 2014

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Transcript of Final Project_TEAM HR

Finally
Dahyun Lee
TEAM_HR
1. Talent Management

- Analysis of BMW 2012

2. Data Management
- Manual for UNO system
HR
BEFORE
Sangwon Park
?
What's the
point
?
Slide1
?
- Chinese Language & Literature
- Global Cooperation
- Senior
Asia
"Global mindset"
Mar 11, 2013
USA
Europe
Slide 2
Mar 11, 2013

Social Network Service (SNS)
HR

3. Employer Branding
- Campus Marketing Report
- Analysis of foreign companies

4. Year-end tax settlement
External
Slide 3
Mar 11, 2013
Slide 4
Mar 11, 2013
Slide 5
Mar 11, 2013
Birth
July 1, 1993
Enter MDFLH
English French Major
Enter SKKU-GBA
(4 year scholarship by Samsung)
FC 글경, Orchestra and
Education Volunteering
Trip to France
(All by myself)
HENKEL
7th Internship

* Number of Korean accounts: 6,421,860 (as of May, 2012)
* Easy-spread information: "Re-Twit"


* Only 140-word can be twitted
* Many portals provide platforms


* Hard to make users to visit blogs
* Too many already-existing power bloggers
- Global Business & Administration
- Freshman
YOU'RE FIRED !!!
AFTER

T
E
A
M
ogether
HR
"Employer Branding"
* Survey conducted by: Campus Job & Joy
* Target: 504 Job seekers (20s - 30s)
<Top 15 Foreign Companies in Korea>
Our suggestion for
* Number of Korean accounts : over 10,000,000 (as of Jan, 2013)

* Enormous potential to spread information: "Like"
* No limits to various source of information
(e.g., text, picture, link, video, etc.)
Slide 7
Feb 21, 2013
Slide 6
Feb 21, 2013
FACEBOOK
FRIEND
FRIEND
FRIEND
FRIEND
FRIEND
FRIEND
FRIEND
FRIEND
FRIEND
FRIEND
FRIEND
FRIEND
FRIEND
FRIEND
FRIEND
FRIEND
FRIEND
FRIEND
FRIEND
FRIEND
FRIEND
FRIEND
FRIEND
FRIEND
Actual case of 7th interns
26 interns
300 friends each
7,800 users
1. Recruiting Status
-Entry & Exit

2. Employee DB

3. Training History

4. Year-end tax settlement
Facebook usage for corporations
Internal
What 'WE' can do
Intern Video on
Intern Diary on
What '
HENKEL
' can do
Information on
Campus Tour
HIC
Internship
Recruitment
Advertising on
Product
Brand
Event
Promotion
Short-Term
4m / 12m
Long-Term
Wide Spread via
FACEBOOK
How
FACEBOOK
works
7,800
>
874
X8
2H 2012 Campus Tour
T
E
A
M
ogether
veryone
chieves
uch more
HR
"Employer Branding"
"Employer Branding"
"Create Facebook Account"
Henkel
- English interpreter
- Proficiency in Chinese
Thank you!
Any question
1. Event or promotion 71.3%

2. Interest 48.3%

3. Information 44.1%
Privacy Issue
Agreement
veryone
chieves
uch more
Campus Tour
On-going project since 2011
Taget : University students
Pamplets, Poster, Special Lecture and Q&A
α
(Survey conducted by SKT
Target:SKT members)
* 68% of users at the age of 18 ~ 34 (as of Jan, 2013)


→Target for Employer Branding
Expected leverage?

(Survey conducted by: etview.etnews.com)
* Why do you subscribe corporation's facebook page?
Full transcript