Introducing
Your new presentation assistant.
Refine, enhance, and tailor your content, source relevant images, and edit visuals quicker than ever before.
Trending searches
psu timeline
what do they want?
it's about the user
how do we know?
audience
- focus groups - no
- surveys - maybe
- usability studies - better
- analytics - best
- prospective student
- primary influencer
- prospective faculty
- alumni
- community member
mashup
don't hesitate to blend
- tap students and faculty for projects
online ecosystem
- faculty/student blogs for engagement
athletics
parent
library?
background
13 years as a higher ed web professional
alumni
undergrad
programs
graduate
studies
graduate
studies?
DU - 7 years
introduced CSS-based html
managed collaborative creation/redesign of
departmental sites
in fee-based environment, generated sufficient revenue to merit $50k increase in office budget
images
four clicks
content is still king
pioneered integrated campaigns which incorporated print, email, online, and other components (billboards, bus ads, radio)
NU - 6 years
low-hanging fruit
created web strategy, incorporating strategic plan, marketing, & branding
authored strategic proposal identifying topics of greatest interest to primary external audiences and introduced editorial calendar and style guide to ensure topics consistently emphasized in external web content and consistent language used across internal and external web presence.
- lecture capture
- smugmug images collections
- Mahara - student work
led university’s entrance into social media. Identified site goals, success measures, and created maintenance calendar. Converted existing position, dedicating half time to social media presence.
mobile
up next
- formatted for mobile devices
- context-specific content for handhelds
*it's the user's context...
social media
- inventory
- guidelines
- support