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Look for the Label!

Help be an

Agent for Change

Companies Involved

Corporate Social Responsibility & Ethical Sustainability

Boll & Branch

Cherie Amie

Maggie's Organics

MUD Jeans

Patagonia

Ten Thousand Villages

Oliberté

Breve Coffee Company

Cafedirect

Caffe' Mokambo Di Nisio Srl

Café Xaragua

Counter Culture Coffee'

Equal Exchange

GEPA

Green Mountain Coffee Roasters

Invalsa Coffee Importers

Just Us!

Katz Coffee

La Colombe Torrefaction

Larry's Beans

Peace Coffee

Pura Vida Coffee

Ben & Jerry's

Cadbury

Chocolate and Love

Chocolove

Dagoba Chocolate

Divine Chocolate

Endangered Species Chocolate

Equal Exchange

GEPA

Green & Black's

Guittard Chocolate Company

Sweetriot

Theo Chocolate

American Apparel

BeGood Clothing

Fair Trade Movement

Emma McGillis, Brendan Kirby, Emily Flatley, Chanel Oterloo

Counter-movement

Battle in Seattle

Recent Example

Trump says the US will quit the Trans-Pacific Partnership trade deal

"WTO threatens democracy, environmental health, & labour laws."

Trade is supposed to bring about peace and prosperity

NOT JUST PROFIT

Fair Trade: For the People. For the Planet.

"Fair Trade Tea Party Stages Violent Protest in Washington"

Fairtrade International: “Fair trade is an alternative approach to conventional trade based on a partnership between producers and traders, businesses and consumers.

International Fairtrade system - made up of Fairtrade International and its member organizations - represents the world's largest and most recognized fair trade system

- Triple Pundit

VIOLENT

RESPONSE

CBC News

BLAMING GLOBALIZATION& TRADE AGREEMENTS

ADVOCATING FOR CHANGE

Fairtrade International (FLO)

Starbucks: CSR

As a result of....

Democracy NOW, April 2000

Fair Trade organizations, labelling initiatives, marketing organizations, national Fair Trade Networks, Fair Trade Support organizations, specialized Fair Trade importers, and volunteers

Tactics, Principles, & Theories

Deprivation Theory

Non-Violent Search and Seizure

Stolley:“social movements arise when people feel deprived of something that others have” 192

We are all Leaders

Brand or be Branded

Grew as a response to poverty in the South and focused on the marketing of craft products

Fair Trade Advocacy Office

Pillars of Support

Formed to raise awareness on trade injustices and imbalances of power in the conventional trade structures

Farmers & workers at the beginning of the chain do not always get a fair share of the benefits of trade...

Fair trade enables consumers to put this right

Established

Fight

Network

DEPRIVED

for

Workers

CHANGE

Representatives

Initial Onset

National Event

Meet the Movement

Efforts

Successful

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