Introducing
Your new presentation assistant.
Refine, enhance, and tailor your content, source relevant images, and edit visuals quicker than ever before.
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Purpose
*To entertain
*To persuade
*To inform
*To move to action
(do something!)
The Appeals...
Logos
Pathos
Ethos
MOST IMPORTANT !!!!
*Appeals to our logic.
*Uses statistics and seemingly true
facts to make us believe.
*Appeal to ethics, morals, being "good",
truthful, or correct.
*Do we believe the person? Company?
Why do we believe him/her/it?
*Appeals to the emotions.
*All emotions--happiness, joy, sadness,
hunger, love, hate, jealousy,etc.
Organization/Structure/Form
How is the piece put together? Chronological? Image in the middle? Dialogue? Colors?
Syntax
Figurative Language
Imagery
Diction
*All of your regular lit devices: Similes,
metaphors, hyperbole, puns...
* Creates visualizations (in your mind). Appeals to the five senses: touching, seeing, smelling, tasting, hearing
*Sentence structure
*What kind of structures are used in the text?
Fragments? Complete sentences? Long sentences? Short sentences?
*Why use a certain kind? Form=function.
*Used to leave an impact on the reader
by making a powerful comparison and/or creating imagery.
*Very important with PATHOS.
*Word Choice
*You choose what words you will use based on
your audience.
**If you are creating rhetoric for
President Trump, Ms. Provost, or your friend,
you will use different diction. This is called changing your LANGUAGE REGISTER.
***Diction changes your tone--your attitude
toward your subject.
Formal vs Informal
So?
*What you just did with the Sketchers ad is what we will do with your own advertisement, either in pairs or alone.
*Lastly, let's watch this YouTube video and be ready to comment on the appeals.
To understand how everyone is trying to persuade you...