Introducing
Your new presentation assistant.
Refine, enhance, and tailor your content, source relevant images, and edit visuals quicker than ever before.
Trending searches
Sift Cupcake & Dessert Bar
656
Sift Cupcakes & Dessert Bar
Cupcake Industry
Opening a mail order division
- 2005: Magnolia Bakery, NY
- 2009-2014: Expected sales rise by 20%
- Trend: Cupcake Wars
Advantages:
Disadvantages:
- Increasing brand's popularity
- Increasing the profit
- Reducing cupcakes' quality
Sift cupcakes & Dessert Bar
2008: Sift A Cupcakery, LLC
Business Strategy
- "Be premier cupcake shop in the San Francisco Bay Area"
- Expanding in different product lines
- Expanding in locations
- Cake Plate
- The Santa Rosa Kitchen
- OMG experience
Sift Cupcakes and Dessert Bar
Marketing Plan
- local radio
– Social Media
– Website
- Rebranding to Sift Cupcakes & Dessert Bar
Mira 200910543
Maha 20010940
Noora 200910976
Option 1
Advantages:
- maintaining current profits
- working on policies
Disadvantage:
- slowly growing profits
- vision is hard to be accomplished
Option 2
Advantages:
- Locates Sift's in communities without specialty cupcake shops.
- makes achieving the vision more possible - increases the profit
- Growth rate is high
-
Disadvantage:
Option 3
- Risky
- high costs w/ lower incomes at the beginning
Advantages:
- High net income after year (1)
- Easier to manage
Disadvantage:
- Increases the profit on a smaller pace.
External Factors in 2010
- Social Factors:
- Consumer trends: Focus on healthful choices
- Recovering Economy:
- Specialty foods
- Family income
Which option is the best?
- Competition:
- 106 "cupcakeries" in the Bay Area
- Kara’s Cupcakes
- Sprinkles
1- maintain current locations
2- Rapid expansion with retail-only stores/commissary
3- Expansion with retail /baking stores
Competitive Strengths
- Market research and Effective advertising
- Product line
- Expansion
Competitive Weaknesses
- Line of credit (limited cash flows)
- HR issues