STELLA

STELLA international airways

What do we do well?

Where do we need to improve?

• Heavy maintenance costs
• Heavy dependence on third party providers
• Heavy staff costs

• Safety record
• Mastery of Europeans routes
• Reputation
• Large fleet (250 aircraft)

new strategy

• Reduce the cost of the staff by 5% by 2021 to be able to compete against our competitors and increase our online presence (investments on for example chatbot)
• Buy new airplanes such as Boeing 737 Max or Airbus A320 Neo to reduce our fuel costs
• Open new routes towards Asian countries
• Dual Brand strategy with Cathay Pacific in order to move upmarket
• Make long term partnerships with our third party providers
• Thanks new technologies and ways of communication, we will increase the planes' occupancy rate
• Develop a frequent flyer program

What are our goals?

What obstacles do we face?

• High airport taxes
• Emission regulations
• Increase in aviation fuel
• Intense competition from LCC
• Geopolitical tensions (oil price)
• Adverse weather conditions

• Economy of scales
• Asian market
• Dual brand strategy
• Technological expansion
• Growing global population
• Better use of internet for marketing / ticketing