Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Make your likes visible on Facebook?

Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.

No, thanks

UX design qualitative & quantitive prototyping

DTU course 02809 UX design prototyping
by

Michael Kai Petersen

on 21 September 2015

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of UX design qualitative & quantitive prototyping

UX
design
qualitative & quantitive prototyping
Michael Kai Petersen, PhD
mkai@dtu.dk


your
turn
https://developer.apple.com/videos/wwdc/2015/?id=801
https://developer.apple.com/videos/wwdc/2015/?id=801
https://developer.apple.com/videos/wwdc/2015/?id=801
https://developer.apple.com/videos/wwdc/2015/?id=801
https://developer.apple.com/videos/wwdc/2015/?id=801
lean UX design:
first imagine user needs
then design a prototype
in order to validate them
.. subsequently iterate
to launch MVP product
http://shop.oreilly.com/product/0636920026242.do
http://shop.oreilly.com/product/0636920020141.do
a lean canvas can be
turned into a sequence
of prototypes to validate:
1) problem > 2) existing solutions
3) user needs > 4) market segment
5) unique value > 6) solution
http://shop.oreilly.com/product/0636920033851.do
a user story map provides
a hierarchical model of
user outcomes and goals
vertically scoped by
sequences of activities
horizontally scoped by
prioritized slices of tasks
present @
11:00 am
2mins max
competitor test:
who are they ?
what to imitate ?
what to avoid ?
what is missing ?
qualitative tests
identify why users
have problems
quantitative tests
data driven
A/B analytics
test scenarios not screens
how to search or browse
how to share something
how to edit or upload
anything involving
more than two screens
define a specific task
a user has to perform
then watch don't help
don't prompt observe
where she gets stuck
listen to her questions
even with few users
in a couple of tests
the most obvious
problems stand out
if you see patterns
redo the prototype
for a five second test
make a mockup page
ask 10 users what
do they think the app
is doing and for what
segment is it intended
make a fake
landing page
for your app
capturing its
unique value
proposition
carrot
core features
lean biz canvas
needs
market UVP solution
user story map
goals activities tasks
how to UX prototype
problem product segment
Full transcript