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Digital Marketing | Case Study

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T. Bernie

on 23 July 2014

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Transcript of Digital Marketing | Case Study


The Challenge
International celebrity makeup artist Sue Devitt founded eponymous line of prestige treatment-infused makeup and skin care.

The brand’s website imagery and functionality were dated, not interactive, and most critically, not enabled for purchase.

The Solution
Spearheaded website relaunch of commercial creative, searchable content, and shoppable navigation direction. Initial shopping cart capability generated transactions; after later site update monthly growth in sales came from comprehensive digital marketing strategy including broader online visibility, heat map analysis email, promotions, and social media.

The Results
Increased e-commerce sales +52% through:
effective placement of content and offer in emails
digital advertising
social media
Amazon.com upstream traffic and content marketing elevating Sue’s authority as their resident beauty expert


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