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Digital Marketing | Case Study
Transcript of Digital Marketing | Case Study
International celebrity makeup artist Sue Devitt founded eponymous line of prestige treatment-infused makeup and skin care.
The brand’s website imagery and functionality were dated, not interactive, and most critically, not enabled for purchase.
Spearheaded website relaunch of commercial creative, searchable content, and shoppable navigation direction. Initial shopping cart capability generated transactions; after later site update monthly growth in sales came from comprehensive digital marketing strategy including broader online visibility, heat map analysis email, promotions, and social media.
Increased e-commerce sales +52% through:
effective placement of content and offer in emails
Amazon.com upstream traffic and content marketing elevating Sue’s authority as their resident beauty expert