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What is campaigning?

Campaigning is about:

• Public Campaigning is a process of creating and mobilising demonstrable public concern, in order to influence wider public behaviour or the policies and practices of public and private bodies.
• Changing attitudes, behavior, and knowledge.
• Changing or shaping policy.
• Changing how people do things.
• Doing something bigger than just project work.
• Improving rights.

http://www.condomcondom.org

http://www.tac.org.za/community/audio

The campaign cycle

http://www.join1goal.org/

http://enoughfoodif.org/

http://tac.org.za/about_us

http://policereformcampaign.org/index.php/project-overview/objectives-of-the-project

Audience Mapping & Stakeholder

analysis

Targets - decision makers, people who

have power to make change

Constituents - people you work with &

for, they will benefit from change

Allies - those who can help you influence

Opponents - those opposed to you

Creating Space for Youth:

Campaigning & Communications

A vision for the future

What is campaigning?

What are the aims of campaigning?

This is a specific and measurable

change that you can bring about

to contribute to your goal:

This describes the change

you want to see, it is the

long term result of your

campaigning efforts & your vision of how the world

will change

The budget allocation per child

enrolled in education increases

from 12 Ethiopian birr to 20

birr by 2013

What are the target groups?

What methods can we use?

ALL girls will

go to school

In groups choose your issue:

1. On flip chart paper do the

'but why' exercise to understand the

problem

2. answer the situation analysis questions

and construct a map of your situation

3. present this back to the group

Group work

Understanding the context

What are the advocacy campaigning tools

What makes for a good advocacy campaign?

Research and analysis

Lobbying

Media

Allies

Popular campaigning

Political support

Alliances

Action

Momentum

The Campaign Cycle

What qualities do you need?

Analyse your

situation

Identify

issues

Action Plan

Campaigning or Advocacy?

Monitor &

evaluate

In order to write a realistic strategy one must have a thorough analysis of the problem and also the environment for campaigning and the opportunities to influence.

Passion

Persistence

Vision of what you are going to achieve

Flexibility

Creative use of campaign tools

Curiosity about power and influence

Goals &

Objectives

Gather

resources

Tactics

Gather

evidence

What is the difference between advocacy and campaigning?

They follow similar strategic steps, but campaigning has a focus on popular mobilisation

This can cause confusion

What about Advocacy Campaign?

Develop

Messages

Policy &

Power

Targets &

Influencers

'Facebook profile' of your

target audience based on

handout questions

And complete the

- Situation Analysis

- Goals, Objectives

- Audience mapping &

stakeholder analysis

- Film a short clip reporting

back on your work

Problem trees

Situation analysis

Public

engagement