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Il Giornale
the first store serving espresso and caffè latte in USA
In 1971 Jerry, Gordon and Zev founded Starbucks in Seattle, selling fresh-roasted whole beans to local customers
Howard Shultz become the owner of Starbucks in 1987
Howard Shultz
'Bill Gates of coffee business'
Starbucks Center since 1997
People are heart and soul
of the company
“It’s more than great coffee. It’s the romance of the coffee experience, the feeling of warmth and community people get in Starbucks stores.”
Howard Schultz
21 366
I Am Sam
The Devil Wears Prada
You've Got Mail
$ 2,1
63
7
The Terminal
Shrek
Fight Club
personal
make you feel special
4 bln
191 000
original
characteristic sentence
87 000
caffè late
Santa Fe Springs
since 1987
Grande coffee
93 million gallons
$300 million
1971
1987
2011
1992
Thank you for your attention.