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Cesim Simulation Game
326
1. Analyzing market condition.
2. Analyzing technology network.
3. Demand forecasting.
4. Production planning.
5. Analyzing cost.
6. Research and Development.
7. Pricing.
8. Production.
9. Promotion.
Cesim Simulation Game
Analysis of the last 3 rounds:
Total Shareholder Return
Market condition
Profit
Exploding demand in the three sectors.
The Chinese-US predicament escalates.
Trend of Profit:
Appreciation in Europe.
Decrease of costs and outsourcing in Asia.
Round 5: 104 684k -5.36%
Round 6: 44 857k -3.85%
Round 7: -506 595k -9.28%
Introduction
Sales is leveling-off.
Raising tariffs between Asia and USA
Dividend Payment
What is Cesim?
- Dividends were paid starting from round 4 despite the loses.
Trend of Share Price:
Decision Making Strategies:
Strategies:
Strengths:
To increase profit and sales revenue while decreasing cost.
To obtain investors satisfaction.
To create consistent growth.
To target the global market while differentiating the three sectors. (USA, Europe and ASIA)
To invest in R&D steadily whereby every year a new technique is established or improved.
- Managed to obtain low cost production.
- Owning two plants in the US.
Weaknesses:
- Lack of plants in Asia, which limited production
- focusing on short-term plans rather than long-term.