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Transcript
SCU Presentation
Advice from a Graduate
About Me
Agency Life
Day in the life at MCA
- Social media
- Writing/editing company blogs; posting them on MCA blog site
- Writing press releases
- Researching information for articles
- Coverage analysis/tracking client articles in the news
- Maintaining lists/making sure they are up to date
- Trade show/event support
- Briefing books
- Pitching editors
- Communications Major / International Business Minor
- PR Capstone with Professor Barr
- Founding member of the Santa Clara University PRSSA Chapter
- Internship @ end of junior year with MCA Public Relations
- Hired full-time after graduation in 2013
- Get involved!
- Take classes YOU are interested in
- Networking is something you should work at (and is really important)
- Pursue your passion
Opportunity for YOU
- A little bit about MCA ...
- We've been around for more than 30 years
- Boutique, high-tech PR agency
- Focus on deep-tech B2B
- Global reach with clients in US, Asia & Europe
- Working in an agency
- Faster pace, more variety
- Multiple companies/clients
- Supporting voice to reinforce internal contact team
- Opportunity to work with different account teams and tap various members' skills
- Recommend for starting PR position
Interested in getting first-hand PR experience?
Volunteer with MCA at Display Week, the premier gathering of system integrators, designers, consumers, scientists, engineers and manufacturers in the field of electronic information displays.
Responsibilities include:
- Registration desk support
- Social Media
- Write blog posts about the conference (recaps, interesting perspectives)
- Help decide what could be done differently for next year
What they don't tell you...
- Classes are nothing like the real world
- Its OK to not know what you want to do
- Uncertainty is normal
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