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Google, Panda & More. Jan 2012
Transcript
- Step 1: Be Prepared
- Step 2: Don't Panic
- Step 3: Check your facts
- Step 4: Set up a control group
- Step 5: Listen to rumours only anecdotally
- Step 6: Set up Hypothesese
- Step 7: Deep analysis of a control group
So Google is deduping?
Using ConAn Content Analyzer
Some observations after analyzing,
Going back to the "Machine Code" search phrase
Vs. Some losers...
Conclusions
We are still assessing how to analyse the "Stamford Factors". But if you got hit, pages that have poor deep link equity are the ones that lost out (imho) Whether or not this was an algo factor
The Floor in the Panda logic was that we
did not know if these losers ranked
for the phrase "machine code" before
Panda. Next time we are better prepared...
And how die they fare?
Some Stamford Research
Step 7: How we will deep dive next time
Step 1
Step 1
Step 2
How to methodically analyze algo changes like Panda
Winners and Losers
Step 4: Set up a control Group
- Step 5: Listen to rumours only anecdotally
Were the Losers just junk?
So why is Facebook a winner?
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