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Documentary, website, and poster
We decided to touch upon their lives growing up as an illegal immigrant and the struggles they faced in high school and in college to reach an even broader social group and issue, because even if viewers cannot directly associate themselves with being an illegal alien, they will be able to understand their struggles a little bit deeper due to the fact that they also went through obstacles high school and college. This also helps viewers in the same age range as them, understand the hard work and dedication that illegal immigrants go through in order to be able to live in the United States, giving the documentary more depth and making it something others can learn something from.
We used iPhoto to download our videos and iMovie to edit everything together for out documentary. Even though iMovie is not the most advanced movie making application, my partner and I felt like we both knew our way around it better than we did Adobe Premier, so we decided it would be best of we used what we know to our advantage. We used a Nikon D800 in order to take the picture for our poster which we later fixed and cut out on Photoshop and dragged it to indesign where we pieced it together.
We decided to take a spin on an issue which already challenges conventions due to the fact that it includes people who are illegal immigrants, by focusing in the perspectives of kids who have been raised in a country where they were not allowed to grow. We used students from our school, who were illegal immigrants until January of 2012 due to the fact that President Barack Obama passed the DREAM Act, in order to accurately represent this very common issue in South Florida.
In order to create a real sense of branding, we had to look at this project as one that publishes reoccurring documentaries, instead of just focusing on the one we were assigned to do, this is why we created a name for the show, The Untold, and a name for each segment “denied and defined.” We came to the conclusion that this would make us branch off of the idea of something being “untold” and allow us to uncover its deeper story, creating a sense of continuity and branding amongst our episodes. Our documentary, poster, and website, all have similar fonts and color schemes in order to allow viewers to make the connection between all three and recognize the brand of our documentaries. On the tab of our website labeled “in the making,” we have up-coming stories The Untold is going to publish. These stories are all similar in the fact that they delve deeper into stories in order to get the full story or discover the truth. The similarity in themes amongst our documentary types also creates a sense of branding for “The Untold.”
We decided to add social media links our website, which is also smartphone friendly, in order to connect with our audiences deeper. Our products will engage with the audiences through twitter, Facebook, LinkedIn, and Instagram. We also added the company’s email and phone number as well as the contact information for my partner and I, the executive producers, in order to facilitate the communication between the viewers and the makers.
We used the site weebly.com to make our website for free. On the tab “in the making” of our website, we have small pictures and icons for the up coming stories. We used an iPhone 6 Plus to take those pictures and then dragged them to photoshop in order to cut them out and fix the contrast and brightness of the pictures.
As it states on our poster and our website, our product will be shown every Thursday at 8 pacific time and 7 central time as well as linked to our website in order in order to provide our audience with a wider range of ways to watch our product.
What started off with two iPhones and shaky nervous hands turned into a cannon VIXIA R500, tripod, and special lamps for lighting. Once my partner and I went through a whole day of filming with our phones, we realized the video and sound quality was not fit to our standards. We asked around, chased in a few favors and went through another day of high quality, steady, and continuous filming.