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Mass media such as broadcast television are extremely effective in reaching large, relatively undifferentiated audiences.
Such media are useful vehicles for advertisers ④selling products
such as soap, clothes, foodstuffs, or retail services that ⑤nearly every household might use.
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One can read together with others remotely,
commenting between the virtual lines and in the margins,
reading each other's comments instantaneously,
composing documents together in real time
by adding words or sentences to those
just composed by one's collaborators.
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=documents
Broadcast television is inefficient, however, for advertisers ⑥seek small or
specialized target audiences, such as potential buyers of expensive antiques.
An antique dealer seeks to reach potential customers who are both
geographically concentrated ⑦nearly the dealer's location and ⑧suitably in
terms of income and taste.
Such an advertiser would use certain periodicals, local newspapers, flyers, and,
where available, direct-mail advertising.
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Advertisers seek to reach a target audience ①consisted of those consumers most likely to ②influence favorably by their messages.
Contemporary reading and writing practices are transforming before our eyes.
Solitary reading and writing now increasingly
engage us.
https://books.google.co.kr/books?hl=ko&lr=&id=7B5znR_ki4MC&oi=fnd&pg=PR7&dq=The+Future+of+Thinking:+Learning+Institutions+in+a+Digital+Age&ots=9N3fqAuaKh&sig=csuhS23sULcytey5MnsOgoS0l58#v=onepage&q=The%20Future%20of%20Thinking%3A%20Learning%20Institutions%20in%20a%20Digital%20Age&f=false
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The lines between one's own words and them of another's ― let alone between whole sentences ― become quickly distinct/clear.
Hyperlinking has hindered reading not just within and then between discrete texts but much more robustly across texts, inter-referencing and interweaving insights and lines of referencing.
How texts relate, as a consequence, has become dramatically magnified, making invisible what hitherto has been hidden largely from view.
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