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• Using the pulsing method, as its best for the Eating Disorders Awareness Campaign.
IMC Objectives:
- We're targeting people in Cairo.
Communication Objectives:
- Young women from the ages
of 16 to 25 years old.
- A and B classes.
- Open minded and Outgoing.
- Go to different schools to spread awareness about eating
disorders.
- Go to gym's and give classes about how to meditate and love
your body.
- With the new scale that measures body fat, calories and muscles; we will go to the mall and let people try it and aware them about the disorders.
Pre-Production Testing
Public Relations
Campaign
- We are going to use symbolism in our ads a metaphor of the effects of Anorexia Nervosa, Bulimia Nervosa, and Binge Eating Disorder. Using those metaphors is a very effective way to show the fear appeal in our ads.
Post-Production Testing