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Malin Brännback

on 2 May 2013

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Malin Brännback Cutting EDGE Business Culture Eats Strategy
for Breakfast If you want to be on the
EDGE How often do you argue with your success stories? When do you make
a MOVE When you have to?

When it is too late?

Or well in advance? Do you have a cutting EDGE culture in your organization?

Do you seek true novelties

Do you focus on efficiency You have to put yourself
at the EDGE

CONSTANTLY! Do you really look for really NEW solutions?

Or do you just make incremental changes to what you already have Do You Manage the future as if it was your past


Do you LEAD into the future How Often Do You step out of the comfort zone When did you first
time hear that newspaper consumption is declining? The Birdcage syndrome
"but this does not concern us in Finland"

We are different

Economic downturn was not going to hit Finland either according to Katainen (in 2008)
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