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The Spotify platform allows users to follow or be followed by Facebook friends or other Spotify users around the world
This idea of a digital "friend" has been used in countless social media platforms. One of the most well known being Facebook, and Twitter (followers not friends on Twitter). Spotify used the platforms from both of these two popular social media platforms and created their very own remix to give their users a more friendly music sharing product.
Spotify also has a discover feature which helps users find new music and artist.
Spotify help suggest similar artist, songs, and playlist for their users to listen to based on similar genres. The inspiration behind this platform can be traced back to other media platforms such as: ITunes, Pandora and Billboard