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References

Persuasion vs. Coercion

Coercion

Persuasion

- involves an attempt to influence

- people persuade themselves

- involves the transmission of a

message

- Requires free choice

- involves threat to person being

influenced

- deprives person being influenced

of freedom or autonomy

- attempts to make person being

influenced act against their

preferences

Media Example-Coercion

Media Example- Persuasion

Coercion and Persuasion- Compare and Contrast

- Both involve attempts to influence

- The difference is the freedom

the person being influenced

feels:

- People being persuaded feel

free to make choice

- People being coerced feel that

they have no choice

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