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Quotes are essential to stories because they impart a sense of immediacy and authenticity. When used, the quote should be dynamic and capture the theme of the story.

Quotation Lead-Ins

When introducing a quotation, choose a verb that best reflects the author’s attitude toward the material you have chosen to quote. The following is a list of alternatives to the word states:

5. Practice a cohesive style using a quote that really does tie into your feature story in a very connected way.

6. Revise, revise and revise feature leads. Good leads need to be wrestled to the floor. Finding the right quote and deciding if and how it works will be your challenge if you decide to write a quote lead.

Quotation Lead

1. Use a quote lead when you have a great quote that draws the reader in.

2. Make sure the quote and lead-in are supported; always include commentary.

3. Find a quote that leaves a question in the mind of the reader. Use a question quote to make the reader want to read on further to find the answer.

4. Lead into a quote with a colon.

Tips on writing a Quote Lead

When you can't get your feature lead right, sometimes you may turn to a quote lead. Quote leads aren't considered the best lead, but at times they can work. The following steps will help you learn how to write a quote lead.

Types of Quotation Leads

1. Well Known Quotation or Quotation from a Famous Person

- Open with a quotation that is well known or from a famous person. Be sure to put quotations around the quotation and give credit to the person who said it.

2. Quotation Not from a Famous Person

- Open with a quotation from a person that is not famous. It could be a character from the story or someone you know personally. You still must put it in quotation marks and give credit to the person who said it.

by Raizel, Anna and Lanier

• This lead features a short, eye-catching quote or remark, usually set in quotation marks. Use this only if the quotation is so important or remarkable it overshadows the other facts of the story.

Source: SuccessfulWeb.com

Quotation Lead

• a direct quotation that stands out as an important element of the story

• the quote must set the stage for the copy or give the focus or theme of the copy

Source: The Savedoff Web

• Some writers like to open a feature with a quotation. The quotation can be from a person being profiled or an expression of sentiment common at a meeting or concert, but it must catch the gist of the article while being the exact words of a source important to the story.

Source: Custom-essay.net

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