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Transcript of Design
A combination of simplicity and focus toward a goal.
Setting the mood and character
Setting the era and place
Addressing an audience
Two Timeline Design
Quality to dev team
Quality to executives
Quality to end users
The right quality at the right time
Review and feedback
When in doubt, offer a choice.
Negotiated choices with team
Similar design solutions out in the world
Source assets from customer
Never design for yourselves
Mixture of art and science
Best when testable against real people
viscerally - immediate
behaviorally - repeated use
reflectively - remembered