The Walt Disney Company

All our dreams can come true, if we have the courage to pursue them.

• Disney’s greatest challenge today is to keep a 90-year-old brand relevant and current to its core audience while staying true to its heritage and core brand values.

• Disney also uses emerging technologies to connect with its consumers in innovative ways. It was one of the first companies to begin regular podcasts of its television shows as well as release ongoing news about its products and interviews with Disney’s employees, staff, and park officials. Disney’s website provides insight into movie trailers, television clips, Broadway shows, virtual theme park experiences, and much more. And the company continues to explore ways to make Mickey Mouse and his peers more text-friendly and virtually exciting.

• It is Disney policy to always seeking for exploring and expanding its markets. Its expansion strategy is applied not only for development in new countries besides United State but also new products and services as well. They themselves invest in foreign countries or take acquisition in the areas such as theme parks and movies. This helps the company to bring more revenues and profits. Besides, working in entertainment areas, the company should continuously work on brand that people seek out and trust.

• In order to do so one of the most difficulty that the company has to face in expanding brand in new ways is that Disney has to keep its core business as evidenced by CEO saying:“Disney’s greatest challenge today is to keep a 90-year-old brand relevant and current to its core audience while staying to its heritage and core brand values”.

The Walt Disney Company

Angie Rodrigues

Marketing Management

Friday, June 27, 2014

On October 1, Walt Disney World opened to the public.

1971:

On December 20, Roy Disney died of a stroke.

The Death of Disney's Bothers

Disney Movies

1980's:

Walt Disney opened DISNEYLAND in California.

1955:

1990's:

The Brand continues to expand as it tapped in:

- Publishing

- International Theme Parks

- Theatrical Productions.

The Walt Disney Company launched:

- Disney Channel

- Touchstone Pictures

- Touchstone Television

1966:

On December, Walt Disney died of complications relating to lung cancer. Roy rename Disney World as "Walt Disney World" in honor of his brother and his vision.

In 1982 Epcot Center opened.

History

• Deciding to push the boundaries of animation even further, Disney production launched his first feature-length animated film: Snow White and the Seven Dwarfs.

• The studio continued releasing animated shorts and features, such as Pinocchio (1940), Dumbo (1941), and Bambi (1942).

• Disney released Cinderella in 1950. Alice in Wonderland (1951) and Peter Pan (1953).

Company Division & Subsidiaries

• Disney was originally founded on October 16, 1923, by brothers Walt Disney and Roy Disney.

• Disney came up with the idea of a mouse character named Mortimer while on a train headed to California drawing up a few simple drawings. The mouse was later renamed Mickey Mouse.

• From the beginning, Walt Disney Productions was very interested in offering something different, always using the most advanced technology at the time to make the final product better.

Walt disney.

Walt Disney

Studios

Disney Media Networks

Disney Interactive

Media

Disney Consumer Products

Parks & Resorts

Case Questions

Disney Secrets & Facts

Case Questions

2) What are the risks and benefits of expanding the Disney brand in new ways?

1) What does Disney do best to connect with its core consumers?

• Contrary to popular myth, Walt Disney WAS NOT cryogenically frozen when he died.

• The people who voiced Minnie and Mickey Mouse were married in real life.

• You never have to pay for water in Disney World. Just go to any quick service restaurant in the park and ask for a cup.

• EPCOT stands for "Experimental Prototype Community of Tomorrow." It was originally meant to be an actual "model community" where 20,000 residents would live with schools, monorail transportation.