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THANK YOU

& Farewell Brother Huntingtonhouses

YouTube SWOT Analysis

Danielle, Chantal, Emma, Brayden, Diogo, & Einar

Threats

11. Form of distraction from classes

12. Copyright infringement

13. Inappropriate postings can risk the reputation of the company

14. Schools and organizations may block access because of content

15. Ad blocking technology within the site

16. freedom of speech can cause discourse politically/socially

17. No guarantee of ROI

18. Banned in households/not family friendly

19. Heavy competition within music streaming services

20. Unpredictable Behavior of YouTubers

Weaknesses

1. Bullying.

2. Plagiarism.

3. Offensive material could be accessed by children.

4. Content could create discord amongst viewers.

5. In the online market of broadcasting, there is tough competition between the companies and there is great threat for the copying of their material.

6. The users are involved in violation of rules and regulations, as they upload nasty and nefarious content over it rather than uploading useful contents for their target clients.

7. Facebook

8. Casual/binge watching on other social networks

Facebook video

Snapchat

Instagram

9. Paid streaming of TV programs and movies using competing services: Netflix, Sling, Roku/Fire/Apple TV

10. Politics can increase Youtube’s risk factors, because governments can quickly change business rules that negatively affect Youtube’s business

Question & Answer Segment

SWOT Analysis

  • Other videos displayed on your page of competitors
  • Need for filters for children
  • Quality posts require good equipment
  • Only original content, no reposts
  • Minimum customization of pages
  • Extra marketing required to bring traffic
  • No guarantee of ROI
  • Negative reviews can come back to bite you.
  • They can like your video but doesn't guarantee sales.
  • Difficult to track payments to users
  • No customer service available
  • Advertisements are extremely intrusive
  • There is a high lack of security
  • Inappropriate videos
  • "Haters"- people who make videos about other YouTubers - completely badmouthing them
  • Videos take too long to buffer
  • Copyright interferences
  • Other Video publishing sites come up each day
  • YouTube itself doesn't offer ways to customize videos
  • Very easy to receive negative reviews for any user
  • Videos must do well with activity quickly or they will die out

Opportunities

Danielle - The Strengths of YouTube

Brayden - The Weaknesses of YouTube

Emma - Opportunities YouTube Brings forth

Diogo - The Threats that oppose YouTube

Chantal - Question and Answer Segment

11. Has more than 1 billion users

12. 300 hours of video are uploaded every minute

13. Is available in 61 languages

14. half of views come from mobile devices

15. mobile revenue is up 100%

16. 1 million + ads are google ad platforms

17. over 4 billion hours of video watched monthly

18. 2nd largest search platform after google

19. 56 countries post content

20. 60% of creator’s views come from outside their home country

1. Better communication with it's user base.

2. Running the cable companies out of business.

3. Increasing Viewership Internationally

4. Increase share in Brazillian Online Video Market

5. Increase share in Japanese Online Video Market

6. Reduce wrongful content flagging

7. Decrease the number of legitimate copyright

infringing videos

8. Proper comment moderating tools.

9. Better YouTube Red Content

10. Proper Moderation of YouTubers

Strengths

11. High traffic volume

12. Create and customize your own channel(s).

13. Categorize content/videos into playlists

14. Content from YouTube can be uploaded and shared to other platforms.

15. YouTube allows you to express your creativity

16. You are able to put out a lot of information to many people in a short period of time

17. Extremely educational and beneficial for schools

18. Google connects many different resources on their different channels

19. Uses cookies very well and targets viewer

20. Now offers live streams and video

1. Ability to post videos

2. Connection to fans/users

3. Distribution of content

4. Global accessibility

5. Over 1 billion users

6. Marketing- suggestions and video sharing option

7. "In 2013, YouTubes revenue from ads reached $5.6 billion."

8. Upload your videos/content and earn money from views, brand deals, and advertisements

9. Second largest search engine

10. Content has long shelf-life

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