Introducing
Your new presentation assistant.
Refine, enhance, and tailor your content, source relevant images, and edit visuals quicker than ever before.
Trending searches
Rational Choice
Social Exchange
Activity
James S. Coleman
Social Exchange
Rational Choice
George C. Homans
What do you have to offer me?
I want a sports car, but I have a child, and want to expand my family in the future.
Peter Blau
Richard Emerson
B
C
A
>
mini van
car
sports car
Video
Social Exchange Theory attempts to explain how human social relationships are formed, maintained, and ended.
X
Comparison level
How did you select your cards?
determines or assesses satisfaction
What characteristics did you select, and how did you feel about them?
luxury car
Which characteristics did you view as rewarding/costly? Why?
Describe your strategy for revealing your characteristics to others and selecting partners? (i.e. Showing the best first and the worst last)
Comparison level for alternatives
Jennifer's Cost
determines or assesses stability
Jennifer's Rewards