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Defining What's Good in Digital Media

Presentation available:

twitter.com/markbriggs

SMART goals

1

2

Compelling

Authenticity

1. Specific

2. Measurable

3. Attainable

4. Relevant

5. Time-bound

Engaging

Fairness

Objectivity

Accuracy

Transparency

Interactivity

3 key parts we usually don't get

1. The longstanding facts

2. How journalists know what they know

3. What we don't know

Get Going ...

Source: Newsless.org

The Era of Creative Destruction

  • Praise progress
  • Correct misguided attempts
  • Find teachable moments

* Identifying clear standards

* Communicating confidence

in a time of uncertainty

How would you define “good” journalism?

3

Get going

GOAL: Get your news organization consistently producing GOOD digital media

1. Establish a sense of urgency

2. Create a vision

3. Communicate the vision

4. Empower others to act on the vision

5. Identify and capture short-term wins

6. Institutionalize new approaches

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