Defining What's Good in Digital Media
Presentation available:
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SMART goals
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Compelling
Authenticity
1. Specific
2. Measurable
3. Attainable
4. Relevant
5. Time-bound
Engaging
Fairness
Objectivity
Accuracy
Transparency
Interactivity
3 key parts we usually don't get
1. The longstanding facts
2. How journalists know what they know
3. What we don't know
Get Going ...
The Era of Creative Destruction
- Praise progress
- Correct misguided attempts
- Find teachable moments
* Identifying clear standards
* Communicating confidence
in a time of uncertainty
How would you define “good” journalism?
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Get going
GOAL: Get your news organization consistently producing GOOD digital media
1. Establish a sense of urgency
2. Create a vision
3. Communicate the vision
4. Empower others to act on the vision
5. Identify and capture short-term wins
6. Institutionalize new approaches