Question – 2: Which value creating activities being exploited to use the business level strategy?
Show those activities using the value chain analysis for the business level strategy
Business Strategies
Cost Leadership Strategy :
Producing and marketing a good quality product or service at a lower cost than the competitors.
Differentiation Strategy :
Creating a product or service that is perceived as being unique throughout the industry
Focus Strategy:
Addressing a focused segment of the marketplace, product form or cost management process.
A Singapore Airlines Case Study
Business Strategies (Contd.)
In our case SIA has taken differentiation strategy by developing following competitive advantages –
- Investment in leading-edge technology that helps SIA to achieve leadership position in In-flight entertainment.
- Designing In-flight dining with the formation of ICP & the introduction of World Gourmet Cuisine.
- Creation of unique packages for all classes of passengers.
Value chain activities: Differentiation strategy of SIA
value chain is a chain of activities that a firm operating in a specific industry performs in order to deliver a valuable product or service for the market. The concept comes from business management and was first described and popularized by Michael Porter.
Threats of SIA
- Restrictive regulations of air routes.
Opportunity of SIA
Rapid growth in air transport.
Market & route expansion
Competitive package offering
Ability to maintain the quality of customer service by using 28000 strong workforces.
Weakness of SIA
- Heavy Competition
- High Price
- Not permitted to access air route in all over the world
Thank you!
Strength of SIA
Economic Success
Strong Trading link
Strong brand image
Trained manpower
Client satisfaction
Latest Aircraft
SIA is well known for the quality of its product offering and excellence of service offering
SIA offers four classes of service – suites, first class, business class and economy class.
Lets have a look
University of Chittagong
Center For Business Studies
Question-1: What is the use of SWOT analysis in this case?
Presented To,
Professor MD. Sahidur Rahman
Management Studies
University of Chittagong
Introduction
Singapore Airlines has come a long way since its founding in 1972, evolving from a regional airline to one of the most respected travel brands around the world.
Its headquarter is in the Singapore.
Presented By,
Jiku Saha
ID: 1301028
H. M. Arif Enam
ID: 1301029
Ruma Mazumder
ID: 1301030
MD. Alauddin Babu
ID: 1301031
MD. Zubayer Hossen
ID: 1301032