Strategic Imperatives
- Developing strong, relevant brand portfolios that win in local markets
Consumer Behaviour
Supply factors
- Negotiation
- Weak Currency
- Competitors - construction of factory
Relevant Aspects for the Target Market
Background
Environments
P.E.S.T.E.L
- International presence - 6 regions
- Principal activities
- South Africa operations
-Beverages
-Hotel and gaming
Synopsis
Economic Factors
Decisions
Demand Factors
- Market penetration
- The domino effect of government intervention, consumer tastes
- Government imposition of 10% excise
- Innovation
-Repackaging 440mls to cans
-Temperature sensitive labels
An Analysis of the Economic factors affecting business
A Syndicate Assignment
For the Course Micro and
Macro Economics
BUSA 7371