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Transcript

Strategic Imperatives

  • Developing strong, relevant brand portfolios that win in local markets

Consumer Behaviour

Supply factors

  • Negotiation
  • Weak Currency
  • Competitors - construction of factory

Relevant Aspects for the Target Market

Background

Environments

P.E.S.T.E.L

  • International presence - 6 regions
  • Principal activities
  • South Africa operations

-Beverages

-Hotel and gaming

Synopsis

Economic Factors

Decisions

Demand Factors

  • Market penetration
  • The domino effect of government intervention, consumer tastes
  • Government imposition of 10% excise
  • Innovation

-Repackaging 440mls to cans

-Temperature sensitive labels

  • Second mover advantage

An Analysis of the Economic factors affecting business

A Syndicate Assignment

For the Course Micro and

Macro Economics

BUSA 7371

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