ERZA

4 P's

PLACE:

Our product will be sold in toy stores, and store sections of larger stores in urban areas. The reason why we have decided to sell our product in urban areas is because of the population, and popularity. By having our products in urban areas it is easier for Erza to become a known superhero oppose to the superhero being advertised and sold in rural areas.

ERZA

Powers of Omanda Exi

KAL

KAZUYA

Predict near future

RAYN

Looks

Freeze Time

DON

G

A

M

B

I

N

O

Inanimate objects into animate objetcs

TARGET MARKET

4 P's

Age: 10 - 15

Sex: Male, Female, other

Income: lower class - middle class

Ethnicity: All

Education Level: Elementary , middle school

Psychographics

Our product is suitable for all children but, our target is mainly children who suffer from lonliness, and need that extra support.

Demographics

Location: Urban areas of North America

PRICE:

MARKETING PLAN

Action Figures: $15.99

Comics: $7.99

Clothing: $14.99

4 P's

SURVEY

PROMOTION

We surveyed students between ages 10-15 in our school and area. These results helped us create our marketing plan for Erza.

Creation Story

Based on our results, we can predict that our product will be successful in the market

SWOT

Strengths:

• New female superhero
• Partnered with Hasbro (Erza and Omanda Exi actions figures)
• Walmart and ToysRUs partnering

Weaknesses:

• Comic sales wont be as successful
• High competition due to the new superheros out now

Erza was a normal girl who grew up with battles to face. She was emotionally damaged as a child due to her abusive neglecting home. She had a hard time growing up, but she let all her troubles help build character. Erza didn’t have much of a life outside of home. Other than school, she spent her time in her room locked up to avoid the kayos on the other side of her bedroom door. One can just imagine how lonely she got. After spending all this time alone, she realized she started to develop powers to help her overcome her obstacles. These powers included, the ability to manipulate objects into living things, she used this to change the inanimate objects around her into animate things so she could fill the void and have things to do. Secondly, she is able to freeze time, which helps her get a break from the real world and her problems. She also has this look that could mesmerize anybody who glanced her way, with these looks it is possible for one to get hypnotized just by looking into her blue eyes. Lastly, she gained the ability to predict the near future, which helps her stay positive. These powers sparked an interest in Erza, which led her to spend her time learning about different powers, and superhero’s. Although Erza lived with her parents, she raised herself. She survived on her own until a group of six people found her. These six soon became what she knew as family. Each of these members had a special power, all together they were known as the Omada Exi (meaning group six in Greek). Don, who was faster than the speed of light. Kazuya (kah-zoo-ya), who had the power to control and make ice. Gambino, who had the strength of 5 rhinos. Rayn (ray-n / rain) who could teleport. And Kal, who was the brains of group. All together, all six went on missions around the world using their powers to defeat evil, and also help those who face the same battles they faced.

Opprotunities:

• Relates to real life problems, gives a chance for our product to be a role model
• Can have her own clothing line ( walmart)
• Partnership with hasbro = popularity, may lead to international

Threats:

• New superheros have a chance of failing
• Female superhero may lower our sales, due to the male interests straying

Methods : VIP Invitations & Social Media

Erza will have a launching party hosted and sponsored by Hasbro. VIP invitations will be limited and sold, creating a profit. Also, with the power of social media, ADS will be up, and contests will be created. This launch party will attract and promote Erza. Merchandise such as, clothing, action figures, comics, etc will all be sold in limited supply (creating demand) at the event. Also, Erza’s video game trailer will be screening for the VIP guests to see. By having these promotions it increases the amount of costumers and popularity Erza generates.

by: Harene Anandarajah

& Meghnaa Mathur