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An argument can be defined as two or more statements (premisses) that together supports a third
(a conclusion).
We use arguments in an attempt to show that our claim or point of view is not just an isolated or random, crazy statement, but that is part of a nicely ordered whole and in agreement with the true state of affairs and proper opinions and values
All (3 or more) parts of an argument are rarely explicitly stated - but might be (re-)constructed in the analysis
The basic Toulmin Model:
Data Claim
Warrant
The Toulmin Model:
Data Claim
Warrant
New book in Danish,
Henrik Juel (ed.):
Hvor er Pointen?
-Kommunikationsfaglige
vinkler på argumentation.
Handelshøjskolens Forlag, 2011.
La Conclusion
Les Données
La Garantie
Impute (misrepresent your opponent
Red herring (introduce stinking case)
Bad company (bad guys also claim that)
Smoke screen (talk a lot to hide truth)
Boost detail (in your favour, forget the rest)
Open door (argue for what we all agree on)
Gallery (cater for the lowest taste)
Old saying (seems to add credibility)
Bogey (knock down a scare crow)
Change subject (to where you are stronger)
Toulmin's first illustration
or
Topic
Logos (subject matter, reason)
Fronesis (knowledge)
Areté (virtue)
Speaker
Ethos
(character)
Eunoia (benevolence)
Audience
Pathos (emotions)
We use arguments in both scientific discourse, public debate, private discussions, and heated quarrels (word-fights). We cannot help using some sort of logic - even when we are furious or mistaken about facts or have strange values and priorities. Logic is basic - but it does not help us in finding good reasons.
Very often we orient ourselves in the world and in discussions by applying some general rule or norm to a specific case or observation and from there try to conclude (or reinforce/justify our claim or original point).
Roman Jakobson:
6 communicative functions:
We can do many things with language (and other means of communication). Our statements can be - among many other things - "referential" i.e. they try to describe, reveal or create a case, the world, a subject matter. But not all language use is about stating facts or arguments.