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Film
By—Leeah, Kelly & Ivy
New Proposal
A movie based on the video game
Popular Game
The Industry
Purpose
Excelsior Films
All Platforms
25 million downloads in a fortnight!
Google Chrome
Microsoft Windows
OS X
iOS
Xbox Live Arcade
PlayStation Network
Nintendo DS
DSiWare
Bada
Android
Windows Phone
PlayStation Vita
BlackBerry Tablet OS
BlackBerry 10
Why Plants vs. Zombies
established in 1935
Hollywood major movie studio
affected by box-office flop
desperate for an evolutionary film
Analyse the film industry
Raise a new proposal
-reliability of this plan
-possible revenue streams
Shrinking Gap
Box-office Flop
- Box-office income exceeded USD150 million
- 4/13 topped budget
- fail to meet expectations
Successful Examples
pokemon(21)
Super Mario Bros
angry birds
warcraft
product placement
Uniqueness of PVZ
Discussion
Opportunity
--YouTube
--Rival studios
Multiple characters
Animation
or
Fantasy Films?
To maximise our revenue
In 2016, Disney's 11 parks around the world generated $16.97 billion to its total revenue according to the Statista.
Merchandise
32% jump in revenue to $1.3 billion, reported by Comcast.
1. box office
2. product placement
3.merchandise
4. theme parks
universal
Disney land
cups
posters
T-shirts
Toys
wristband
wallet
$2.4 billion in retail sales
shoes
$700 million in retail sales
global merchandising sales rose by 4.2% to $251.7 billion in 2015 according to a 2016 study by international Licensing Industry Merchandisers' Association
hats
Conclusion:
The Industry
Take the Chance
Popular Game
Movies based on video games
Revenue
Product Placement
Merchandise
Theme Parks