FIN
competion
If you liked this business idea and want to see it become a reality please go to
https://www.takeonesmallstep.co.uk/Entry/Detail/775
and vote
wardrobe.co.uk
macro & micro
environment
well-crafted
integrity
at a
reasonable
price
S.W.O.T.
a methodology
of ease & panache
U.S.P.
STRENGTHS
brand essence: timeless style for all seasons
WEAKNESSES
timelessly modern
style
customer
a special experience
- financial backing
- not yet trading
- sourcing resources
- high production costs
- high marketing costs
- 10 years experience
- flexible, well-connected & knowledgeable founder
- taking advantage of key economic, social & business trends
- understanding & awareness of market
- local & international production strategy
THREATS
OPPORTUNITIES
- VAT increase
- copyright infringement
- consumer acceptance & brand recognition
- bank lending reductions
- recessionary threats i.e. customer spending-limits
community
activities
promotion
in conclusion...
- higher manufacturing costs due to rise in commodity prices
- recessionary opportunities i.e. cheaper start-up
- raised profile of stylist in media
- back-lash against fast fashion
- ethical manufacturing trend
- community/"Big Society" trend
- desire for good service
- desire for product with integrity
- trend in individualism
printed reuseable
Shopping bags
mix creating
footfall and
word of mouth
Social media
instore
flyers
place
display and signage
retail environment
website
pr company exposure
service
location
autumn
winter
the seasons
Canterbury
Oxford
summer
spring
Close
Andress
80s
70s
shop by colour
Brighton
body shape:
oval
body shape:
segment
Leigh
product
30s
King's Road, London
body shape:
arrowhead
the starlets
Cambridge
shop by shape
south west london is the ideal location but others in the south east are being looked into
20s
body shape:
hourglass
Brookes
body shape:
column
50s
Monroe
price
introducing...
retail price
on average:
era
dress
£160
skirt £80
production
Coat /
jacket £200
trousers £100
t-shirt £40
blouse/
shirt £60
using local & globally outsourced & off-season production, where economically viable and quality assured, are key to lowering cost & ethical & evironmental
impact
a unique mid-priced, own-brand boutique which fuses the expertise of personal styling and good service with stylish,
well-crafted,
vintage-inspired fashion in a methodology of ease &
panache
You’re not alone
Bored with the conventions
of the high street?
Ever felt your look just isn’t in fashion this season
but still want to stay current without hassle?
Ever found it difficult to find classic with a twist pieces that fit your shape and
flatters your complexion?