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FIN

competion

If you liked this business idea and want to see it become a reality please go to

https://www.takeonesmallstep.co.uk/Entry/Detail/775

and vote

wardrobe.co.uk

macro & micro

environment

well-crafted

integrity

at a

reasonable

price

S.W.O.T.

a methodology

of ease & panache

U.S.P.

STRENGTHS

brand essence: timeless style for all seasons

WEAKNESSES

timelessly modern

style

customer

a special experience

  • financial backing
  • not yet trading
  • sourcing resources
  • high production costs
  • high marketing costs
  • 10 years experience
  • flexible, well-connected & knowledgeable founder
  • taking advantage of key economic, social & business trends
  • understanding & awareness of market
  • local & international production strategy

THREATS

OPPORTUNITIES

  • VAT increase
  • copyright infringement
  • consumer acceptance & brand recognition
  • bank lending reductions
  • recessionary threats i.e. customer spending-limits

community

activities

promotion

in conclusion...

  • higher manufacturing costs due to rise in commodity prices
  • recessionary opportunities i.e. cheaper start-up
  • raised profile of stylist in media
  • back-lash against fast fashion
  • ethical manufacturing trend
  • community/"Big Society" trend
  • desire for good service
  • desire for product with integrity
  • trend in individualism

printed reuseable

Shopping bags

mix creating

footfall and

word of mouth

Social media

instore

flyers

place

display and signage

retail environment

website

pr company exposure

service

location

autumn

winter

the seasons

Canterbury

Oxford

summer

spring

Close

Andress

80s

70s

shop by colour

Brighton

body shape:

oval

body shape:

segment

Leigh

product

30s

King's Road, London

body shape:

arrowhead

the starlets

Cambridge

shop by shape

south west london is the ideal location but others in the south east are being looked into

20s

body shape:

hourglass

Brookes

body shape:

column

50s

Monroe

price

introducing...

retail price

on average:

era

dress

£160

skirt £80

production

Coat /

jacket £200

trousers £100

t-shirt £40

blouse/

shirt £60

using local & globally outsourced & off-season production, where economically viable and quality assured, are key to lowering cost & ethical & evironmental

impact

a unique mid-priced, own-brand boutique which fuses the expertise of personal styling and good service with stylish,

well-crafted,

vintage-inspired fashion in a methodology of ease &

panache

You’re not alone

Bored with the conventions

of the high street?

Ever felt your look just isn’t in fashion this season

but still want to stay current without hassle?

Ever found it difficult to find classic with a twist pieces that fit your shape and

flatters your complexion?

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