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INTRODUCTION

In the Philippines, there are thousands of different businesses. There are small and big businesses. Some are well – known already some are still in the process of having their own names or branding. For the investors they have a lot to consider before they invest in one company.

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Some of all the questions investors may ask before putting their money into businesses:

1. How big are these businesses in terms of target market?

2. How much they earn and do they really make a good profit and

3. Which businesses are good to invest and why?

BALANCE SHEET

VERTICAL ANALYSIS

HORIZONTAL ANALYSIS

THREAD

RATIO

INCOME STATEMENT

Vertical Analysis

Horizontal Analysis

thread

PUREGOLD PRICE CLUB INC.

INCOME STATEMENT

BALANCE SHEET

BACKGROUND OF THE COMPANY

PUREGOLD

PURPOSE OF THE STUDY

Puregold Price Club, Inc. or simply Puregold (stylized as PUREGOLD) is a chain of supermarkets in the Philippines, founded by Chinese Filipino businessman Lucio Co. It began in December 12, 1998 when Puregold opened its first branch in Mandaluyong City. Presently, it has grown into a retail chain with more than 200 stores nationwide.

In 2011, Puregold Price Club went public and inaugurated as listing on the Philippine Stock Exchange.

In 2012, Puregold acquired Kareila Management Corp., which owns S&R Membership Shopping and Parco. Over 19 operating outlets were purchased and converted to Puregold.

In May 2014, Puregold formed a joint venture with Japanese convenience store chain Lawson under the name PG Lawson Inc. Puregold owns 70% of the venture and they opened their first branch in Sta. Ana, Manila on March 30, 2015.

The study aimed to do the following objectives:

1. To know the business background of Puregold Price Club, Inc.

2. To persuade investors to invest in Puregold Price Club, Inc.

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