Introducing
Your new presentation assistant.
Refine, enhance, and tailor your content, source relevant images, and edit visuals quicker than ever before.
Trending searches
Social Media and Networks - Google Analtics
Mobile (devices)
Customers (user defined)
Introduction
Why using Google Analytics ?
Companies fail to measure and analyze web content correctly
Analysis
- 2005
- Urchin Software Corp.
- Free versus premium
- statistics about websites or apps
Real Time
- understand what is working or not
- fix problems
- improve results
- justify investment
- calculate value
Audience Analysis
Demographics & Interests
Geographic
Random Facts
Language
Location
Behavior
Technology
New VS Returning
Browser & OS
Engagement
Network
Usage
Behavior
How to start using Google Analytics?
How to connect to website/social media pages? (e.g. Facebook)
Step 2
Step 1
http://www.google.com/analytics/
Step 2
Step 1
1.The most popular web analytics tool in the world.
2. Germany banned google analytics since 2011.
3. Google Analytics doesn’t share personally identifiable information.
4. Google Analytics is fluent in 40 languages.
5. Some Google Analytics cookies last for 2 years!
Step 3
Step 4
Conversions
Facebook Page
Comparison
Google Analytics
Pros & Cons
Helps you to know WHERE you're visitors are from and HOW your visitors navigate on the page.
What do you think ?
Pros:
Comparison
• It’s free (up to 5 million page views per month)
• Easy to install
• Allows cross platform linkage between other Google products
• Allows customized data collection
• Allows custom report creation
• Allows e-commerce and goal tracking
• Google provides free training online
Facebook Insights
WHO your visitors are (men/women)
HOW they engage with your content (interaction)
WHAT they share with friends.
Comparison
Omniture
Costly- however:
Can email hourly reports in different formats.
Reporting level is truly deep.
Omniture custom tracks are considerably rich
Customer support 24/7
Although:
Code implementation requires technical skills.
Pros & Cons
Cons
• It’s free?
• Limit number of goals
• Creating custom reports is somewhat limited
• Upgrading Analytics premium is extremely expensive
• Requires constant training
• Easy to be blocked by other tools - Ghostery
Google Analytics
Group 5: Amy, Natalia, Sabrina