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The Trick
The ‘lifestyles’ portrayed in different magazines are not, of course, coterminous with the actual lifestyle, or consumption habits, of the majority of readers of those magazines. . . Publishers and editors recognize their readers as ‘aspirational’, aspiring to be . . . richer, thinner, in a higher class or social bracket. (Ballaster et al. 89)
What Bridal Magazines are Really Doing
Training women as successful wedding consumers. Boden 19
Hidden beneath the glamorous ideals are subtexts that play on anxieties and encourage feelings of inadequacy, while promising pleasure and the acceptance and love of others if we purchase. McCracken 100
Daylong event and dinner for 250?
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Bridal Magazine as Syllabus
Guiding their preferred, imagined audience through their wedding preparations, magazines [sic] writers become substitute motherly figures, or stretching the point, textual fairy godmothers helping all bridal dreams come true. (Boden 60-61)
One of the specific pleasure bridal magazines offer their readers can be termed the pleasure of ultimate femininity. (Boden 61)