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Pinning Strategies

http://www.authormedia.com/the-pinterest-cheat-sheet-to-image-sizes

  • Make the most of your pinning efforts.
  • Common interests with customers
  • Consider the image size of your pins
  • Think about your image filename
  • Pin a variety of content types
  • “Pinjack” relevant search terms & images

Pinterest for Business

with

Wendy Ogryzek

Getting Started Strategies

Time Saving Tools!

  • PinAlerts
  • www.pinalerts.com
  • Pinvolve
  • www.pinvolve.com
  • Pinstamatic
  • http://pinstamatic.com
  • Creating Infographics
  • http://smallbiztrends.com/2013/12/tools-for-creating-infographics-charts.html
  • What’s being pinned from popular sites?
  • www.pinterest.com/source/DOMAIN.com
  • Determine best time of day to pin
  • Join a group board
  • Pin more than you repin
  • Get serious about working Pinterest
  • Repin your own pins from time to time

Agenda

What is Pinterest?

Pinterest Demographics

Pinterest Brand Page

Pin Board Strategies

Pinning Strategies

More Strategic Tips

Questions & Answers

Optimize Your Boards

  • Know Your Keyword Phrases
  • Differentiate Your Pin Board Titles
  • Include links back to your website
  • Don’t be afraid to write descriptions
  • Use descriptive file names and alt text
  • Use #hashtags

Questions?

Wendy Ogryzek

bWyse Internet Marketing

425-885-9976

wendy@bwys.com

Please post a comment on Facebook

www.facebook.com/bWyseInternetMarketing

#GotbWysed

Must HAVE Pin Boards

Build/Convert a Brand Page

http://business.pinterest.com

Business Pages have better analytics:

  • Unique Users
  • Number of Repins
  • Visits to Your Website
  • Infographics
  • Quotes
  • http://quozio.com/
  • Main
  • Relevant
  • Humor
  • Random
  • Secret
  • Group
  • Photos
  • Products

Optimize Your Profile

http://www.pinterest.com

BONUS Idea

Rotating Seasonal Boards

SEO your Pinterest Page for Search Engines

  • On Your Profile:
  • Optimized Company Username
  • Only 15 characters
  • Great Profile Image
  • 165 X 165 pixels – minimum size
  • About Section
  • Only 200 characters

Don’t forget to add your website URL in the field provided

A Few Strategic Tips

Tweak Your Profile some more

  • Add other Social Media Accounts
  • Verify your website to Pinterest
  • http://pinterest.com/business/getstarted
  • Add the On Hover Pin It button to website
  • Add other buttons and widgets to website

Pinterest Brand Page

  • Drive traffic to your website
  • Create links back to your website
  • Generate leads for your business
  • Your Pinterest Goals:

Why You Need It!

  • Gain Brand Recognition
  • Drive Traffic to Your Website
  • INSPIRATION

Build/Convert a Brand Page

http://business.pinterest.com

Business Pages have better

analytics:

  • Unique Users
  • Number of Repins
  • Visits to Your Website

What Is Pinterest?

Who Uses Pinterest?

  • Demographics

Pin Board Strategies

http://pinterest.com/all/

  • Pin boards should represent your business
  • Balance your biz and your niche’s interests
  • Constant Contact
  • Write good descriptions
  • Remember your keyword phrases
  • Choose a category for your Pin Boards
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