Pinning Strategies
http://www.authormedia.com/the-pinterest-cheat-sheet-to-image-sizes
- Make the most of your pinning efforts.
- Common interests with customers
- Consider the image size of your pins
- Think about your image filename
- Pin a variety of content types
- “Pinjack” relevant search terms & images
Pinterest for Business
with
Wendy Ogryzek
Getting Started Strategies
Time Saving Tools!
- PinAlerts
- www.pinalerts.com
- Pinvolve
- www.pinvolve.com
- Pinstamatic
- http://pinstamatic.com
- Creating Infographics
- http://smallbiztrends.com/2013/12/tools-for-creating-infographics-charts.html
- What’s being pinned from popular sites?
- www.pinterest.com/source/DOMAIN.com
- Determine best time of day to pin
- Join a group board
- Pin more than you repin
- Get serious about working Pinterest
- Repin your own pins from time to time
Agenda
What is Pinterest?
Pinterest Demographics
Pinterest Brand Page
Pin Board Strategies
Pinning Strategies
More Strategic Tips
Questions & Answers
Optimize Your Boards
- Know Your Keyword Phrases
- Differentiate Your Pin Board Titles
- Include links back to your website
- Don’t be afraid to write descriptions
- Use descriptive file names and alt text
- Use #hashtags
Questions?
Wendy Ogryzek
bWyse Internet Marketing
425-885-9976
wendy@bwys.com
Please post a comment on Facebook
www.facebook.com/bWyseInternetMarketing
#GotbWysed
Must HAVE Pin Boards
Build/Convert a Brand Page
http://business.pinterest.com
Business Pages have better analytics:
- Unique Users
- Number of Repins
- Visits to Your Website
- Infographics
- Quotes
- http://quozio.com/
- Main
- Relevant
- Humor
- Random
- Secret
- Group
- Photos
- Products
Optimize Your Profile
http://www.pinterest.com
BONUS Idea
Rotating Seasonal Boards
SEO your Pinterest Page for Search Engines
- On Your Profile:
- Optimized Company Username
- Only 15 characters
- Great Profile Image
- 165 X 165 pixels – minimum size
- About Section
- Only 200 characters
Don’t forget to add your website URL in the field provided
A Few Strategic Tips
Tweak Your Profile some more
- Add other Social Media Accounts
- Verify your website to Pinterest
- http://pinterest.com/business/getstarted
- Add the On Hover Pin It button to website
- Add other buttons and widgets to website
Pinterest Brand Page
- Drive traffic to your website
- Create links back to your website
- Generate leads for your business
- Your Pinterest Goals:
Why You Need It!
- Gain Brand Recognition
- Drive Traffic to Your Website
- INSPIRATION
Build/Convert a Brand Page
http://business.pinterest.com
Business Pages have better
analytics:
- Unique Users
- Number of Repins
- Visits to Your Website
Pin Board Strategies
http://pinterest.com/all/
- Pin boards should represent your business
- Balance your biz and your niche’s interests
- Constant Contact
- Write good descriptions
- Remember your keyword phrases
- Choose a category for your Pin Boards