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Help them love what they hate.
Is the vital behavior intrinsically pleasurable or painful?
"Just because the desire or behavior is natural, it does not mean it is unchangeable."
Influencers use four tactics to help people love what they hate:
1. Allow for choice
2. Create direct experiences
3. Tell meaningful stories
4. Make it a game
Provide Assistance
Enlist the power of social capital
What would you say to influence him?
Which would make you happier?
$30,000 additional a year in salary
Adding a 30 minute walk to your daily routine
"Each one,
Teach one."
Motivational Interviewing
When you ask thought provoking questions and then listen while others talk, they discover on their own what they must do.
Change Their Economy.
Use rewards third - think small and focus on behaviors.
Change Their Space.
Why should I follow you?
Provide Encouragement.
The first place to look for social influence.
Make it unavoidable.
Sacrifice breathes life into dead values.
- Time
- Money
- Ego
- Previous priorities
Engage Formal and Opinion Leaders