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Rethorical Devices
1
Transcript
"Viejo, mi querido viejo"
"Gracias, papá"
"La buena cepa va por dentro"
Glittering generalities
Rhetorical Devices
- National Plebiscite, Reforms to the political constitution of the 80s.
- Abortion is prohibited by José Toribio Merino.
- December 14th, first presidential election after 16 years of military regime.
Constanza Aguilera López.
Sussette Poblete Hidalgo.
DOE, 2016
Purr Words
La calidad, va por dentro.
- Nostalgia
- Old men
- The passing of the time
- Appeals to your relationship with your father
Glittering
Generalities.
CLOS DE PIRQUE
Purr words
2013
1989
Family
Fatherhood
Card Stacking
IS THE VIDEO PATHOS, ETHOS, LOGOS OR
ALL OF THEM?
PATHOS: Generate feelings.
Story Telling.
Generate Envolvement.
Celebrity endorsement
Plain folk
Celebrity
Endorsement
Conclusion
- XXI century
- This spot was presented during the father's day
Why do you think we choose two similar spots???
D
National Context, 1989
E
N
Clos de Pirque, 1989
Context
Pathos: emotions and feelings
T
E
H
CLOS DE PIRQUE
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