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EZ Link & NETS

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Taylor Garrison

on 1 May 2015

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Transcript of EZ Link & NETS

EZ Link & NETS
1985
NETS is set up by a
consortium of local banks
1987
LTA launches single function magnetic farecard
1996
NETS launches the CashCard
1998
Singapore economy spends
S$656 million to support local currency in circulation
Late 1990s
LTA explores smart card technology
Early 2000s
NETS lobbies the IDA for a unified national platform
2002
LTA replaces magnetic farecard with contactless, multipurpose farecard
EZ-Link and NETS sign a Memorandum of Understanding
2003
NETS makes an annual collection from ERP charges of S$80 million
Poh Mui Hoon takes over as CEO of NETS
CashCard transactions rise to 135 million
5.5 million EZ-Link cards VS. 4.5 million NETS CashCards
Early 2004
McDonald's becomes Singapore's first fast-food chain to offer EZ-Link payments
CEPAS draft specification is submitted to ITSC
2004
NETS Rewards loyalty programme is launched
In September: CEPAS draft initiative is released
2005
Yam Ah Mee becomes LTA's CEO
LTA and NETS work to develop a new card
November: CEPAS initiative re-released
June 2006
The Singapore Standard
Specification for CEPAS
is officially launched
July 2006

NETS launches
new Combi CashCards
December 2008
SeP is soft launched
January 2009
Mass replacement of cards begins
June 2009
EZ-Link launches top-ups
July 2009
Dual mode IU (2GIU)
is launched
October 2009
Sony contactless EZ-link cards are no longer accepted on public transportation
NETS FlashPay (NFP) contactless CEPAS 2-compliant card is introduced
December 2009
IDA offers S$16 million in a Call for Collaboration
2010
Integrated iNETS
platform is launched
July 2010
SeP system enables LTA
to move from zonal fare
to distance-based fares
September 2010
EZ-Link partners
with Transcab
October 2010
NETS introduces an auto-top up (ATU) feature
November 2010
IDA initiates a year-long "Just Tap It" Campaign
2011
more than 10 mil. CEPAS-compliant cards in circulation
ComfortDelGro launches new contactless payment system
2011, Continued
September: NFP keytag is launched
October: CFC is awarded to a consortium comprising 3 telco, 2 banks, and 2 technology vendors
2012
Cost of cards drops
from S$4 .00 to S$2.50
Early 2012
McDonald's Singapore installs NFP readers
NETS works with car park to enable EFTPOS payment
Over 1/3 of more than 1000 EPS car parks in Singapore accept the CEPAS card
August 2012
Nationwide “Tap-and-Pay”
service using NFC technology
is rolled out
End of 2012
Trials are expected to be conducted
in order to assess NFC mobile payment
readiness for transit
Creating a Standard and Building a Platform Innovation
We believe that the CEPAS
system was a success
for the government
of Singapore for
the following reasons:

Vision, ISO,
Corporate Strategy
&
Forward Thinking
Efficiency,
Consumer Adoption,
& Business Adoption
Preserving a
Competitive
Environment
Cost/Benefit
Analysis
Efficiency,
Consumer Adoption,
& Business Adoption
Preserving a
Competitive
Environment
Cost/Benefit
Analysis

Vision, ISO,
Corporate Strategy
&
Forward Thinking
Support of the
Singapore
Government
Cash transactions :
less efficient and more costly
AND
Lack of
Interoperability
Consumers
MUST
exchange
cards
LTA set up
multiple easy-access
options for commuters
Efficiency
-63% Faster than Cash
-53% Faster than Credit Card
Business Adoption
-More customers
-Increased customer satisfaction
-Easy Adoption
Customer Adoption
-Singapore Tourist Pass
-Phone Apps
-EZ Reload
-Widespread Business Adoption
-Cards Readily Available
-Card Customization

Success Enhancements
POS Terminals
Education
Processing Methods
Deeper Integration
100% Contactless
No Fees for Top-Ups
Conclusions
&
Questions
Sony contactless e-card no longer accepted in October 2009
Singapore government ate the cost of replacing the cards
Call for Collaboration
"Just Tap It!"
"A safe, reliable, and convenient experience for commuters"
Helped consumers and
businesses make the transition
from cash to contactless
e-payment solutions
Installed
NFP
readers
at over 100 restaurants
High
Market
Penetration
Minimization of
Revenue
Leakage
Missing Transactions
>S$2 million
to
<S$ 100,000
Zonal


Distance
Activity
Inspiration
Background Information
Other Significant Events
-2002: a Memorandum of Understanding

-2003: a change in management for both LTA and NETS, as well as a team member to work for LTA and NETS


Key Performance Indicators
S$974 million spent by EZ-link card
vs.
S$271 million spent by NETS CashCard
Critical Success Factors
Watchdata Gets Ahead
LTA (Land Transport Authority)
had the public transit market

EZ-Link
setup in 1985
had rights to the ERP system
dominated retail payments and Singapore's private car park payments

NETS

as of 2003:
5.5 million EZ-link
cards activated
vs.
4.5 million CashCards
activated
by late 2009, NETS had 37,000 retail locations with 2,500 NFP-enabled
together, NETs and EZ-Link had 95% of the country's micropayments market
McDonald's offering ez-link card payments
EZ-link and TransCab
Sony FeliCa card was not accepted by ISO
development of CombiCard
FlashPay
Retail Businesses accepting and adapting NETS' technology
in March 2009, Watchdata ran ahead of NETS and EZ-Link as they were a part of the first major launch of the new CEPAS ez-link card

first card vendor that fully complied with the CEPAS standard of Singapore
TimeCOS contactless CPU card technology solution
passed the testing criteria set by LTA
early 2004: McDonald's deal and development of IU
2004: rewards loyalty programme

2005: card reader's to accept FeliCa cards; dual-mode IU

July 2006: launched CombiCard (contactless and contact)
EZ-Link
NETS
S$80 million (from ERP charges)
4.5 million CashCards
S$271 million
5.5 million
S$974 million
1987: launched its single function magnetic farecard
2002: replaced with a contactless smart card

1996: launched CashCard

EZ-Link

Sept. 2010: partnered
with TransCab

NETS

2010: iNets platform launched


2009: Top-ups

Oct. 2009: FlashPay (NFP) and marketing campaign
by 2011, 6.5 million CashCards and 1.5 million NFP cards were issued
EZ-Link
Vision
1967
2030
MRT 1987

Standardization

Raymond Lee, Director,
Resource Management and
Standards, IDA
no point in creating a small infrastructure where “you did not grow and were stuck with a technology that was closed.”
"Maybe it was more of the mindset people accepted in the early days, that standards were basically something you had to adopt from overseas. But what we were trying to do here was to put standards first – start with standards, then compliance, and then to create one market."
Bring together multiple payment applications onto a single smart card

Enable greater synergy between applications and minimize resource duplication

Permit multiple entities participating in a common e-payment scheme to create their own keys on a card, that would be used to protect their own liabilities without affecting the liabilities of the other parties

Contact (ISO 7816)
&
Contactless (ISO 14443) GSM


SIM applications for Near Field Communication use in mobile phones.
Continuing
Innovation

Mobile Consortium
Three telcos: SingTel, StarHub, & M1
Two banks: Citibank & DBS
Two technical vendors: EZ-Link & Gemalto
IDA and consortium jointly invested S$40MM to develop the TTP infrastructure

August 2012 - accepted by 30,000 retail points
The industry would be able to leverage existing infrastructure, reducing cost substantially for future enhancement

IDA had noted that a fully interoperable ecosystem supporting NFC would generate a market 8 times that of a non-interoperable environment

"At each stage, there were significant savings for
transit: reduced cost of cash handling in ITS
and reduced fare leakage in EIFS. The savings
that SeP will provide for transit has yet to be
quantified but adoption of CEPAS is expected
to be the enabler."

- Silvester Prakasam, Director of Fare System Division, Transportation and
Ticketing Technology Group, Land Transport Authority, Singapore
as of 2011:
10 million
EZ-link cards
vs.
6.5 million
CashCards
----->
as of 2011: 1.5 million NETS NFP cards
Revenue Leakage Down %80

Had been as high as S$5,000,000

&

2% Reduction in Operating Cost - LTA
NFC The Future - YouTube. Retrieved April 7, 2015

NFC in Singapore – Taggito. (2012, August 28). Retrieved April 7, 2015, from http://taggito.com/nfc-in-singapore/

Watchdata develops new ez-link CEPAS-compliant smart card I Watchdata. (n.d.). Retrieved April 7, 2015, from http://www.watchdata.com/press/10064.html

Singapore Land Transport Authority – IBM Client Reference. Retrieved April 7, 2015, from www.lta.gov.sg

The Future of Money – OECD. (2002). Retrieved April 7, 2015 from http://www.oecd.org/futures/35391062.pdf
Sources
Full transcript